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---
description: AllStar’s April 2021 guidance separates appreciation gifts from incentive programs with defined goals, rules and measurement.
title: AllStar distinguishes corporate gifts from earned employee rewards
image: https://giftcard.news/images/social/v1/allstar-distinguishes-corporate-gifts-earned-employee-rewards-e4e7536c8968b838ddeee07f3670dad3.jpg
---

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# AllStar distinguishes corporate gifts from earned employee rewards

AllStar’s April 2021 guidance separates appreciation gifts from incentive programs with defined goals, rules and measurement.

By [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 20, 2021 1 min read 

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 Photo: Source: allstarincentives.com 

[AllStar](https://giftcard.news/company/allstar/) has argued that corporate gifts and employee incentive programs serve different purposes and should be planned accordingly.

The company’s April 20, 2021 guidance describes a corporate gift as an expression of appreciation that does not require the recipient to meet a performance condition. Examples include a holiday, birthday or anniversary gift, as well as an unexpected gesture of thanks.

In the incentive structure outlined by AllStar, employees instead earn rewards under stated rules linked to individual or team objectives. Recognition can come from managers or peers and may be shared publicly within the organization.

AllStar recommends starting a structured

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## Sources and documents

ExpandCollapse 
* [The Difference between Corporate Gifting and Employee Incentives](https://allstarincentives.com/the-difference-between-corporate-gifting-and-employee-incentives/?utm%5Fsource=giftcard.news) — All Star Incentives

## In this article

### Companies

* [AllStar](https://giftcard.news/company/allstar/)

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![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) 

About the author

## [Oliver Reed](https://giftcard.news/author/oliver-reed/)

Journalist — Industry Deals & Research

Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.

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