Canonical URL: https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/

---
description: September updates expand international gift-card choice and let administrators attach catalogue rewards to an award instead of issuing points alone.
title: Bonusly adds Runa gift cards and direct gifts in employee awards
image: https://giftcard.news/images/social/v1/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-1b5a7289e155a1044ab4a8bece6863f9.jpg
---

1. [Home](https://giftcard.news/)
2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/)

# Bonusly adds Runa gift cards and direct gifts in employee awards

September updates expand international gift-card choice and let administrators attach catalogue rewards to an award instead of issuing points alone.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 30, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Bonusly+adds+Runa+gift+cards+and+direct+gifts+in+employee+awards&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Bonusly+adds+Runa+gift+cards+and+direct+gifts+in+employee+awards+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Bonusly illustration of colleagues presenting an oversized gift card to an employee](https://giftcard.news/images/variants/v1/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting-w1280.webp) 

 Bonusly source illustration accompanies its September update on gifts in employee recognition. Photo: Bonusly 

[Bonusly](https://giftcard.news/company/bonusly/) has added gift cards from [Runa](https://giftcard.news/company/runa/) to its rewards catalogue and introduced the ability to attach a catalogue item directly to an employee award. The company confirmed both changes in its September 30 product update, describing the Runa addition as an expansion of choice in international markets. [\[S01\]](https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-source-1)

For employers whose catalogues automatically accept new items, the added gift cards are already included. Bonusly did not identify the additional countries, brands or number of cards, so the announcement does not establish a quantified expansion in coverage.

## Country availability shapes the gift attached to an award

The award change lets an administrator attach a reward from the catalogue rather than leaving the recognition entirely in points. Employers can use a consistent gift for a recurring award or allow a manager or colleague to select within a budget.

A country filter helps the sender choose a reward that can be delivered to the recipient. That matters for a multinational programme because an item visible in the wider catalogue may not be available in every employee's market.

The public catalogue makes the country distinction visible. On October 19, 2026, its All-category view showed 1,601 reward entries for the United States, 1,101 for the United Kingdom and 716 for India. These are later catalogue snapshots, not a reconstruction of the September launch. The lists include physical products and repeated merchant names, so their totals do not measure unique gift-card brands or the number supplied by Runa. [\[S02\]](https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-source-2) [\[S03\]](https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-source-3) [\[S04\]](https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-source-4)

Your free reader account 

## Continue reading for free.

Create your account or sign in to get unlimited access.

Continue with LinkedIn 

Continue with Google 

Continue with Facebook 

No payment required. Newsletter signup is optional.

[Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F) 

## In this article

### Companies

* [Bonusly](https://giftcard.news/company/bonusly/)
* [Runa](https://giftcard.news/company/runa/)

### Sources and documents

* [\[S01\] Original primary announcement](https://bonusly.com/post/whats-new-in-bonusly-september-2026?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Bonusly
* [\[S02\] Bonusly public reward catalogue, United States, October 19, 2026](https://bonusly.com/features/rewards-catalog?country=united-states&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Bonusly
* [\[S03\] Bonusly public reward catalogue, United Kingdom, October 19, 2026](https://bonusly.com/features/rewards-catalog?country=united-kingdom&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Bonusly
* [\[S04\] Bonusly public reward catalogue, India, October 19, 2026](https://bonusly.com/features/rewards-catalog?country=india&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Bonusly
* [\[S05\] Adding Gifts in Awards: country availability and fulfilment](https://help.bonus.ly/en/articles/17000067-adding-gifts-in-awards?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Bonusly

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Bonusly+adds+Runa+gift+cards+and+direct+gifts+in+employee+awards&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Bonusly+adds+Runa+gift+cards+and+direct+gifts+in+employee+awards+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) 

About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

## Related articles

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

### [SOMPO Himawari links instant reward draws to giftee’s gift redemption platform](https://giftcard.news/rewards-loyalty/sompo-himawari-giftee-instant-reward-draws/)

[Maya Bennett](https://giftcard.news/author/maya-bennett/) October 26, 2026 4 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

### [TOUMEI moves digital-gift shareholder rewards to four annual rounds](https://giftcard.news/rewards-loyalty/toumei-digital-gift-shareholder-rewards-four-annual-rounds/)

[Maya Bennett](https://giftcard.news/author/maya-bennett/) October 15, 2026 3 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

### [IDOM schedules final generic digital-gift award for November 2027](https://giftcard.news/rewards-loyalty/idom-generic-digital-gift-shareholder-programme-final-award-2027/)

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 14, 2026 2 min

```json
{"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Maya Bennett editorial profile.","@id":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Maya Bennett, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp","contentUrl":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp","width":1920,"height":1080,"caption":"Bonusly source illustration accompanies its September update on gifts in employee recognition.","@id":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp#image","encodingFormat":"image/webp","description":"Bonusly illustration of colleagues presenting an oversized gift card to an employee","creditText":"Bonusly","isBasedOn":"https://bonusly.com/post/whats-new-in-bonusly-september-2026"},{"@type":"Dataset","@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#dataset","url":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/","name":"Bonusly adds Runa gift cards and direct gifts in employee awards: figure data","description":"Tabular data for the figures accompanying \"Bonusly adds Runa gift cards and direct gifts in employee awards\". Sources, units and limitations are documented with each figure.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article"},"isAccessibleForFree":false,"hasPart":[{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-figure-1-dataset"}],"distribution":{"@type":"DataDownload","contentUrl":"https://giftcard.news/download.csv?article=%2Frewards-loyalty%2Fbonusly-runa-gift-card-catalogue-direct-award-gifts%2F","encodingFormat":"text/csv","isAccessibleForFree":false}},{"@type":"Dataset","@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-figure-1-dataset","url":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article-figure-1","name":"Available reward entries differ across selected country catalogues","description":"Tabular values displayed in the figure \"Available reward entries differ across selected country catalogues\" and its accompanying data table.\n\nBonusly public catalogue totals observed on October 19, 2026, with All categories selected.\n\nAll reward types, including physical products; repeated merchant names appear. These are displayed entries, not unique gift-card brands, Runa additions, orders or redemptions. Selected countries are not an exhaustive ranking and totals may overlap across countries.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#dataset"},"isAccessibleForFree":false,"variableMeasured":[{"@type":"PropertyValue","name":"Displayed reward entries","unitText":"catalogue entries"}],"isBasedOn":[{"@type":"CreativeWork","name":"Bonusly US catalogue","url":"https://bonusly.com/features/rewards-catalog?country=united-states"},{"@type":"CreativeWork","name":"Bonusly UK catalogue","url":"https://bonusly.com/features/rewards-catalog?country=united-kingdom"},{"@type":"CreativeWork","name":"Bonusly India catalogue","url":"https://bonusly.com/features/rewards-catalog?country=india"}]},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article","url":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/","headline":"Bonusly adds Runa gift cards and direct gifts in employee awards","description":"September updates expand international gift-card choice and let administrators attach catalogue rewards to an award instead of issuing points alone.","datePublished":"2026-09-30T00:00:00.000Z","dateModified":"2026-10-19T18:20:52.318Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#dataset"}],"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp","contentUrl":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp","width":1920,"height":1080,"caption":"Bonusly source illustration accompanies its September update on gifts in employee recognition.","@id":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp#image","encodingFormat":"image/webp","description":"Bonusly illustration of colleagues presenting an oversized gift card to an employee","creditText":"Bonusly","isBasedOn":"https://bonusly.com/post/whats-new-in-bonusly-september-2026"}],"articleSection":"Rewards & Loyalty","keywords":["Bonusly","Runa"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/bonusly/#entity","name":"Bonusly","url":"https://giftcard.news/company/bonusly/"},{"@type":"Organization","@id":"https://giftcard.news/company/runa/#entity","name":"Runa","url":"https://giftcard.news/company/runa/"}],"wordCount":547,"citation":[{"@type":"CreativeWork","name":"[S01] Original primary announcement","url":"https://bonusly.com/post/whats-new-in-bonusly-september-2026","publisher":{"@type":"Organization","name":"Bonusly"}},{"@type":"CreativeWork","name":"[S02] Bonusly public reward catalogue, United States, October 19, 2026","url":"https://bonusly.com/features/rewards-catalog?country=united-states","publisher":{"@type":"Organization","name":"Bonusly"}},{"@type":"CreativeWork","name":"[S03] Bonusly public reward catalogue, United Kingdom, October 19, 2026","url":"https://bonusly.com/features/rewards-catalog?country=united-kingdom","publisher":{"@type":"Organization","name":"Bonusly"}},{"@type":"CreativeWork","name":"[S04] Bonusly public reward catalogue, India, October 19, 2026","url":"https://bonusly.com/features/rewards-catalog?country=india","publisher":{"@type":"Organization","name":"Bonusly"}},{"@type":"CreativeWork","name":"[S05] Adding Gifts in Awards: country availability and fulfilment","url":"https://help.bonus.ly/en/articles/17000067-adding-gifts-in-awards","publisher":{"@type":"Organization","name":"Bonusly"}}],"author":[{"@id":"https://giftcard.news/author/maya-bennett/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#webpage","url":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/","name":"Bonusly adds Runa gift cards and direct gifts in employee awards","description":"September updates expand international gift-card choice and let administrators attach catalogue rewards to an award instead of issuing points alone.","datePublished":"2026-09-30T00:00:00.000Z","dateModified":"2026-10-19T18:20:52.318Z","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#article"},"breadcrumb":{"@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/bonusly-adds-runa-gift-cards-direct-gifts-employee-awards-illustration-colleagues-presenting.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Rewards & Loyalty","item":"https://giftcard.news/rewards-loyalty/"},{"@type":"ListItem","position":3,"name":"Bonusly adds Runa gift cards and direct gifts in employee awards","item":"https://giftcard.news/rewards-loyalty/bonusly-runa-gift-card-catalogue-direct-award-gifts/"}]}]}
```
