Canonical URL: https://giftcard.news/rewards-loyalty/capital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a/ --- description: The historical promotion gave UK business-card customers a chance to win final tickets and signed football merchandise. title: Capital on Tap links Michael Owen campaign to 2022 World Cup rewards image: https://giftcard.news/images/social/v1/capital-tap-links-michael-owen-campaign-2022-world-cup-rewards-6fe87033045a3a657410438421f6bed8.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Capital on Tap links Michael Owen campaign to 2022 World Cup rewards The historical promotion gave UK business-card customers a chance to win final tickets and signed football merchandise. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) October 5, 2022 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcapital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Capital%20on%20Tap%20links%20Michael%20Owen%20campaign%20to%202022%20World%20Cup%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcapital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Capital%20on%20Tap%20links%20Michael%20Owen%20campaign%20to%202022%20World%20Cup%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcapital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Michael Owen holding a football at Manor House Stables](https://giftcard.news/images/variants/v1/capital-tap-links-michael-owen-campaign-2022-world-cup-rewards-holding-football-w1280.webp) Michael Owen in the official photograph accompanying Capital on Tap’s October 2022 campaign. Photo: Capital on Tap [Capital on Tap](https://giftcard.news/company/capital-on-tap/) launched a campaign with [Michael Owen](https://giftcard.news/person/michael-owen/) on October 5, 2022, offering UK business-card holders a chance to win two tickets to the [FIFA](https://giftcard.news/organization/fifa/) World Cup final in Qatar through [Visa](https://giftcard.news/company/visa/). The campaign covered both new and existing customers. [\[S01\]](#article-source-1) ## An experience alongside everyday card rewards The campaign used videos filmed at Owen’s [Manor House Stables](https://giftcard.news/company/manor-house-stables/) and focused on the business-card and spending-management proposition for small companies. Capital on Tap described it as its first celebrity partnership in its ten-year history. [\[S01\]](#article-source-1) The published deadlines were October 31, 2022 for the ticket competition and December 31, 2022 for signed shirts and footballs. These were time-limited historical offers and are no longer open under those terms. [\[S01\]](#article-source-1) Capital on Tap’s wider rewards offering included cashback, travel and gift cards. The football promotion added a separate chance to win an experience rather than changing the stated value of those everyday rewards. [\[S01\]](#article-source-1) ## What the announcement established For a business-card provider, an event-based promotion can create another reason to engage with existing customers. Its commercial significance still depends on participation and the behaviour of those customers afterwards. Neither participation figures nor a measured effect on card use were disclosed in the announcement. The distinction is useful when comparing reward campaigns: a competition prize, an earned reward balance and a guaranteed customer benefit carry different expectations. This campaign was presented as a competition, not a promise of tickets to every cardholder. ## Sources and documents ExpandCollapse * [\[S01\] Company announcement](https://www.capitalontap.com/en/company/newsroom/posts/world-cup-qatar-2022/?utm%5Fsource=giftcard.news) — www.capitalontap.com ## In this article ### Companies * [Capital on Tap](https://giftcard.news/company/capital-on-tap/) * [Manor House Stables](https://giftcard.news/company/manor-house-stables/) * [Visa](https://giftcard.news/company/visa/) ### People * [Michael Owen](https://giftcard.news/person/michael-owen/) ### Organizations * [FIFA](https://giftcard.news/organization/fifa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcapital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Capital%20on%20Tap%20links%20Michael%20Owen%20campaign%20to%202022%20World%20Cup%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcapital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Capital%20on%20Tap%20links%20Michael%20Owen%20campaign%20to%202022%20World%20Cup%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcapital-on-tap-launches-campaign-with-michael-owen-to-reward-small-busin-0920d23a2b5a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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