Canonical URL: https://giftcard.news/rewards-loyalty/collier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49/ --- description: Collier’s case study describes replacing stored physical gift cards with digital reward delivery, customer-system integration and redemption tracking. title: Collier Moves Leasing Incentives to Virtual Incentives’ Digital Gift Cards image: https://giftcard.news/images/social/v1/collier-moves-leasing-incentives-virtual-digital-gift-cards-116a738243254c4ac3d881d2ff0fab01.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Collier Moves Leasing Incentives to Virtual Incentives’ Digital Gift Cards Collier’s case study describes replacing stored physical gift cards with digital reward delivery, customer-system integration and redemption tracking. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 24, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcollier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Collier%20Moves%20Leasing%20Incentives%20to%20Virtual%20Incentives%E2%80%99%20Digital%20Gift%20Cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcollier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Collier%20Moves%20Leasing%20Incentives%20to%20Virtual%20Incentives%E2%80%99%20Digital%20Gift%20Cards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcollier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives article image for Collier replaces physical leasing incentives with digital gift cards](https://giftcard.news/images/variants/v1/collier-moves-leasing-incentives-virtual-digital-gift-cards-article-image-replaces-physical-w1200.webp) Photo: Source: virtualincentives.com The [Collier Companies](https://giftcard.news/company/collier-companies/) moved its apartment leasing incentives onto [Virtual Incentives](https://giftcard.news/company/virtual-incentives/), replacing a process that involved shipping and storing physical gift cards. A case study published in October 2025 described cards travelling from the corporate office through regional managers to individual properties. The earlier process could take two to three weeks and relied on spreadsheets and signatures to track distribution. Under the digital arrangement, an approved resident receives an email and selects a gift card. The platform connects with Collier’s customer-management system and records delivery, opening and redemption activity. Virtual Incentives said the change removed on-site card storage and reduced the time leasing teams spent arranging collections. Collier vice-president of revenue [Ricky Brown](https://giftcard.news/person/ricky-brown/) also described improved accountability and quicker access to rewards for residents. The case study reported avoided losses associated with untracked physical cards and said the approach had become standard across Collier’s portfolio. Those financial and operational outcomes are the companies’ reported experience with this implementation, rather than a forecast for every property operator. ## Sources and documents ExpandCollapse * [Collier replaces physical leasing incentives with digital gift cards](https://www.virtualincentives.com/apartment-leasing-incentives/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Collier Companies](https://giftcard.news/company/collier-companies/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) ### People * [Ricky Brown](https://giftcard.news/person/ricky-brown/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcollier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Collier%20Moves%20Leasing%20Incentives%20to%20Virtual%20Incentives%E2%80%99%20Digital%20Gift%20Cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcollier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Collier%20Moves%20Leasing%20Incentives%20to%20Virtual%20Incentives%E2%80%99%20Digital%20Gift%20Cards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fcollier-replaces-physical-leasing-incentives-with-digital-gift-cards-920ea3219f49%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya 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