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---
description: The department store group's corporate catalogue business is adding digital gift choice alongside merchandise, with one unnamed listed company already committed.
title: Daimaru Matsuzakaya adds Digico to corporate shareholder gift catalogues
image: https://giftcard.news/images/social/v1/daimaru-matsuzakaya-adds-digico-corporate-shareholder-gift-catalogues-86d6bb840d65ff937734f00bc9da0f8d.jpg
---

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# Daimaru Matsuzakaya adds Digico to corporate shareholder gift catalogues

The department store group's corporate catalogue business is adding digital gift choice alongside merchandise, with one unnamed listed company already committed.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 30, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdaimaru-matsuzakaya-digico-shareholder-gift-catalogues%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Daimaru+Matsuzakaya+adds+Digico+to+corporate+shareholder+gift+catalogues&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdaimaru-matsuzakaya-digico-shareholder-gift-catalogues%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Daimaru+Matsuzakaya+adds+Digico+to+corporate+shareholder+gift+catalogues+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdaimaru-matsuzakaya-digico-shareholder-gift-catalogues%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Digico and Daimaru Matsuzakaya Department Stores logos on the partnership announcement graphic](https://giftcard.news/images/variants/v1/daimaru-matsuzakaya-adds-digico-corporate-shareholder-gift-catalogues-department-stores-logos-partnership-w1280.webp) 

 DIGITALIO announced Digico's inclusion in Daimaru Matsuzakaya's corporate shareholder gift catalogue on September 30. Photo: DIGITALIO 

[Daimaru Matsuzakaya Department Stores](https://giftcard.news/company/daimaru-matsuzakaya-department-stores/) is adding Digico digital gifts to the shareholder-benefit catalogues its corporate sales division supplies to other companies. [DIGITALIO](https://giftcard.news/company/digitalio/), the operator of Digico, announced the arrangement on September 30 and said an unnamed company listed on the Tokyo Stock Exchange's Prime market had already decided to adopt it. [\[S01\]](#article-source-1)

The catalogue gives shareholders a choice between merchandise selected by the department store group and a digital gift that can be exchanged for supported electronic money, loyalty points and other rewards. It adds a digital alternative to the corporate catalogue business, rather than announcing a change to Daimaru Matsuzakaya's own shareholder benefits.

## Department store distribution meets digital choice

DIGITALIO says the arrangement responds to demand for shareholder gifts suited to different lifestyles. Companies offering the catalogue can retain a department store selection while allowing recipients to choose a more flexible reward.

For the gift-card industry, the commercial development is the distribution channel. An existing digital gift product is being placed

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## In this article

### Companies

* [DIGITALIO](https://giftcard.news/company/digitalio/)
* [Daimaru Matsuzakaya Department Stores](https://giftcard.news/company/daimaru-matsuzakaya-department-stores/)

### Sources and documents

* [\[S01\] DIGITALIO launch announcement, 2026-09-30](https://digitalio.jp/news/202609301000-01/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DIGITALIO

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![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) 

About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

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