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---
description: Deliverect partners with DataCandy on restaurant loyalty. What each company gains, how the integration works and what the announcement leaves unspecified.
title: Deliverect and DataCandy connect restaurant ordering and loyalty
image: https://giftcard.news/images/social/v1/deliverect-links-datacandy-loyalty-restaurant-ordering-d05c8236bac7aef18421e9534dfc0e54.jpg
---

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# Deliverect links DataCandy loyalty to restaurant ordering

The partnership connects restaurant-owned ordering channels with DataCandy rewards. Its commercial logic is clear, but detailed gift card support remains unspecified.

By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 14, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdeliverect-datacandy-restaurant-ordering-loyalty-partnership%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Deliverect+links+DataCandy+loyalty+to+restaurant+ordering&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdeliverect-datacandy-restaurant-ordering-loyalty-partnership%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Deliverect+links+DataCandy+loyalty+to+restaurant+ordering+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdeliverect-datacandy-restaurant-ordering-loyalty-partnership%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![DataCandy promotional artwork with a woman holding a card and phone beside a digital gift card and loyalty offer.](https://giftcard.news/images/variants/v1/deliverect-links-datacandy-loyalty-restaurant-ordering-promotional-artwork-woman-holding-card-phone-w1197.webp) 

 DataCandy product artwork illustrates its gift card and loyalty offering. The displayed card value and discount are illustrative, not terms of the Deliverect partnership. Photo: DataCandy 

[Deliverect](https://giftcard.news/company/deliverect/) announced a partnership with gift card and loyalty provider [DataCandy](https://giftcard.news/company/datacandy/) on May 14, 2026, connecting restaurant-owned ordering channels to customer rewards. The integration was available to customers of both businesses at the announcement, with quick-service and larger restaurant groups its stated audience. [\[S01\]](#article-source-1)

The commercial question is what happens after a restaurant wins an order. Connecting the transaction to a recognisable customer gives the operator a basis for encouraging the next visit, while making the ordering and loyalty suppliers more closely connected to that relationship.

## Two businesses with different parts of the transaction

Deliverect connects digital ordering with restaurant operations. Its company history dates its founding to 2018, and its founding team is led by co-founder and CEO [Zhong Xu](https://giftcard.news/person/zhong-xu/). Its role is the movement of orders between sales channels and the systems used to fulfil them. [\[S02\]](#article-source-2)

DataCandy supplies branded gift cards, loyalty programmes and customer engagement tools. It belongs to [Paystone](https://giftcard.news/company/paystone/): DataCandy's privacy policy identifies the name as a trade name owned by Paystone, while the parent's corporate history records the acquisition. The business therefore sits within a wider payments and merchant-software group, rather than operating solely as a consumer gift card shop. [\[S03\]](#article-source-3) [\[S04\]](#article-source-4)

Its gift card offering includes physical reloadable cards and electronic gifts delivered by email. The published product description covers point-of-sale balance checks, adding value and in-store redemption. Those are capabilities of DataCandy's platform; they do not by themselves establish what each partner connection supports. [\[S05\]](#article-source-5)

## What the integration actually connects

The announced connection matches orders from branded websites, apps, kiosks and in-store points of sale with DataCandy loyalty profiles. It is intended to support consistent points earning and redemption and reduce manual reconciliation. [Ben Jackson](https://giftcard.news/person/ben-jackson/), DataCandy's vice-president of direct sales, and [Don MacMillan](https://giftcard.news/person/don-macmillan/), Deliverect's head of partnerships for North America, presented it as a way to strengthen

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## In this article

### Companies

* [DataCandy](https://giftcard.news/company/datacandy/)
* [Deliverect](https://giftcard.news/company/deliverect/)
* [Paystone](https://giftcard.news/company/paystone/)

### People

* [Ben Jackson](https://giftcard.news/person/ben-jackson/)
* [Don MacMillan](https://giftcard.news/person/don-macmillan/)
* [Zhong Xu](https://giftcard.news/person/zhong-xu/)

### Sources and documents

* [\[S01\] Deliverect via PR Newswire: Partnership announcement](https://www.prnewswire.com/news-releases/deliverect-partners-with-datacandy-to-connect-digital-ordering-loyalty-and-gift-cards-across-every-restaurant-channel-302771589.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Deliverect via PR Newswire
* [\[S02\] Deliverect: Company background](https://www.deliverect.com/en/careers/our-culture?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Deliverect
* [\[S03\] DataCandy ownership](https://datacandy.com/privacy?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DataCandy
* [\[S04\] Paystone corporate history](https://www.paystone.com/about-us?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Paystone
* [\[S05\] DataCandy: Gift card product scope](https://datacandy.com/platform/gift-cards?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DataCandy
* [\[S06\] DataCandy: Integration directory](https://datacandy.com/integrations?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DataCandy

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![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) 

About the author

## [Suzie Elis](https://giftcard.news/author/suzie-elis/)

Journalist — Gift Cards & Digital Gifting

Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.

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