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---
description: DIGITALIO added Ponta Point Code on September 29, connecting corporate and municipal gift recipients with another established loyalty currency.
title: Digico adds Ponta codes to its digital gift redemption choices
image: https://giftcard.news/images/social/v1/digico-adds-ponta-codes-digital-gift-redemption-choices-505f3e2cad33192a66af0d22beba7cdd.jpg
---

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# Digico adds Ponta codes to its digital gift redemption choices

DIGITALIO added Ponta Point Code on September 29, connecting corporate and municipal gift recipients with another established loyalty currency.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 29, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdigico-ponta-point-code-digital-gift-redemption%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Digico+adds+Ponta+codes+to+its+digital+gift+redemption+choices&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdigico-ponta-point-code-digital-gift-redemption%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Digico+adds+Ponta+codes+to+its+digital+gift+redemption+choices+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdigico-ponta-point-code-digital-gift-redemption%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Digico announcement graphic showing Ponta Point Code as a redemption option on a smartphone](https://giftcard.news/images/variants/v1/digico-adds-ponta-codes-digital-gift-redemption-choices-announcement-graphic-showing-point-w1280.webp) 

 DIGITALIO's launch graphic shows the Ponta Point Code option in Digico's exchange interface. Photo: DIGITALIO 

[DIGITALIO](https://giftcard.news/company/digitalio/) has added Ponta Point Code to Digico, its digital gift service for businesses and municipalities. The new redemption option became available on September 29, allowing recipients to turn a Digico gift into points in the existing Ponta loyalty programme. [\[S01\]](#article-source-1)

Recipients select Ponta Point Code in Digico's exchange interface and then register the issued code on the Ponta Point Code website. The resulting reward is loyalty points, rather than a cash payment or a newly issued physical gift card.

The code service is issued by [NTT Card Solution](https://giftcard.news/company/ntt-card-solution/) under a licensing agreement with [Loyalty Marketing](https://giftcard.news/company/loyalty-marketing/). DIGITALIO supplies the distribution and recipient-choice service through Digico. Keeping those roles separate explains how the addition extends an existing gift catalogue without creating a new loyalty scheme.

## Another route for corporate rewards

Digico is used for corporate promotions, acknowledgements and municipal benefit distributions. DIGITALIO says the Ponta addition is intended to let recipients choose a reward in a form they already use for everyday shopping and services. The company presents higher recipient satisfaction as an objective, without publishing evidence of results from the new option. [\[S01\]](#article-source-1)

The service already supports a mixture of gift cards, electronic money, loyalty points and cash routes. Examples in the announcement include Amazon gift cards, QUO Card Pay, d-point gifts and PayPay Money Lite. The latter cannot be withdrawn as cash.

DIGITALIO describes Digico as available without setup or monthly fees, with same-day issuance from a single ¥1

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## In this article

### Companies

* [DIGITALIO](https://giftcard.news/company/digitalio/)
* [Loyalty Marketing](https://giftcard.news/company/loyalty-marketing/)
* [NTT Card Solution](https://giftcard.news/company/ntt-card-solution/)

### Sources and documents

* [\[S01\] DIGITALIO launch announcement, 2026-09-29](https://digitalio.jp/news/202609291500-01/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DIGITALIO
* [\[S02\] Current manual-review campaign conditions](https://partner.digi-co.net/specification/specification-application-conditions?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — DIGITALIO / Digico
* [\[S03\] Ponta Point Code recipient terms](https://atgift.jp/user/item/pontapointcode/use-rule/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — NTT Card Solution

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdigico-ponta-point-code-digital-gift-redemption%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Digico+adds+Ponta+codes+to+its+digital+gift+redemption+choices&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdigico-ponta-point-code-digital-gift-redemption%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Digico+adds+Ponta+codes+to+its+digital+gift+redemption+choices+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fdigico-ponta-point-code-digital-gift-redemption%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) 

About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

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