Canonical URL: https://giftcard.news/rewards-loyalty/elite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35/ --- description: Elite Rewards describes a “13th Month” strategy that connects holiday purchases with incentives redeemable after the seasonal sales peak. title: Elite Rewards: Holiday Bounce-Back Incentives for Repeat Retail Visits image: https://giftcard.news/images/social/v1/elite-rewards-holiday-bounce-back-incentives-repeat-retail-visits-42bb9e119fe0e170b84ac81a14c6a913.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) 3. Elite Rewards: Holiday Bounce-Back Incentives for Repeat Retail Visits [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News # Elite Rewards: Holiday Bounce-Back Incentives for Repeat Retail Visits Elite Rewards describes a “13th Month” strategy that connects holiday purchases with incentives redeemable after the seasonal sales peak. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) Published: December 18, 2025 at 09:42 PM 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Elite%20Rewards%3A%20Holiday%20Bounce-Back%20Incentives%20for%20Repeat%20Retail%20Visits "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Elite%20Rewards%3A%20Holiday%20Bounce-Back%20Incentives%20for%20Repeat%20Retail%20Visits%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Elite Rewards Discusses the 13th Month Strategy for Turning Holiday Shoppers into Year-Round Customers](https://giftcard.news/images/variants/v1/elite-rewards-holiday-bounce-back-incentives-repeat-retail-visits-source-image-discusses-w1024.webp) Photo: Source: eliterewards.biz Retailers can connect December purchases with rewards redeemable in January to encourage customers to return after the holiday season, [Elite Rewards](https://giftcard.news/company/elite-rewards/) argues in its “13th Month” guidance. Published on December 18, 2025, the article explains how to design a campaign around the transition from holiday spending to new-year priorities. The mechanism is a bounce-back incentive: a qualifying holiday purchase earns a benefit that becomes useful in the following month. Elite Rewards gives examples such as spending $100 in December to receive $20 off in January, or earning points during the holidays for later redemption. These are illustrations of possible campaign mechanics. The guidance focuses on the change in shopping priorities after December. Elite Rewards suggests that January campaigns can reflect interests such as wellness, household organisation, financial planning and personal development. The company also describes this period Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F) ## Sources and documents ExpandCollapse * [Turning Holiday Shoppers into Year-Round Customers](https://www.eliterewards.biz/the-13th-month-strategy/?utm%5Fsource=giftcard.news) — eliterewards.biz ## In this article ### Companies * [Elite Rewards](https://giftcard.news/company/elite-rewards/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Elite%20Rewards%3A%20Holiday%20Bounce-Back%20Incentives%20for%20Repeat%20Retail%20Visits "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Elite%20Rewards%3A%20Holiday%20Bounce-Back%20Incentives%20for%20Repeat%20Retail%20Visits%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Felite-rewards-discusses-the-13th-month-strategy-for-turning-holiday-shop-e545bc4cdd35%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. 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[Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [GBK awards gifting event includes dining vouchers and brand experiences](https://giftcard.news/rewards-loyalty/gbk-awards-gifting-event-includes-dining-vouchers-and-brand-experiences-a4963844fdf2/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Brightspot outlines VIP hospitality and gifting for channel rewards](https://giftcard.news/rewards-loyalty/brightspot-vip-hospitality-gifting-channel-rewards/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 14, 2026 3 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Maya Bennett editorial 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