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---
description: The January 2022 commentary describes customer segmentation and store-visit rewards as possible re-engagement approaches.
title: Elite Rewards Guides Store Card Reactivation With Targeted Reward Offers
image: https://giftcard.news/images/social/v1/elite-rewards-guides-store-card-reactivation-targeted-reward-offers-4b5524406394c0fcbaa9bf8311aa829a.jpg
---

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# Elite Rewards Guides Store Card Reactivation With Targeted Reward Offers

The January 2022 commentary describes customer segmentation and store-visit rewards as possible re-engagement approaches.

By [Emma Carter](https://giftcard.news/author/emma-carter/) January 10, 2022 1 min read 

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 Photo: Source: eliterewards.biz 

[Elite Rewards](https://giftcard.news/company/elite-rewards/) described potential ways to re-engage customers with dormant store card accounts in commentary published on January 10, 2022\. It recommended first identifying the inactive group and examining how customers’ circumstances and shopping patterns had changed.

The company proposed using that understanding to distinguish different needs rather than send one offer to every dormant account holder. Its article referenced customer and account information as inputs to that process.

Two promotional approaches

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## Sources and documents

ExpandCollapse 
* [Dormant Credit Cards - How to Get Those Customers Back](https://www.eliterewards.biz/dormant-credit-cards-how-to-get-those-customers-back/?utm%5Fsource=giftcard.news) — eliterewards.biz

## In this article

### Companies

* [Elite Rewards](https://giftcard.news/company/elite-rewards/)

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![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) 

About the author

## [Emma Carter](https://giftcard.news/author/emma-carter/)

Journalist — Retail & E-commerce

Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.

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