Canonical URL: https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/ --- description: Extole’s April 2025 guide places different incentives at the awareness, consideration, purchase, retention and referral stages of a customer relationship. title: Extole maps rewards to acquisition, retention and customer advocacy image: https://giftcard.news/images/social/v1/extole-maps-rewards-acquisition-retention-customer-advocacy-f2fa4235fdfd1d477c0b28d821780bb7.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Extole maps rewards to acquisition, retention and customer advocacy Extole’s April 2025 guide places different incentives at the awareness, consideration, purchase, retention and referral stages of a customer relationship. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 23, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Extole%20maps%20rewards%20to%20acquisition%2C%20retention%20and%20customer%20advocacy "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Extole%20maps%20rewards%20to%20acquisition%2C%20retention%20and%20customer%20advocacy%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Extole source artwork for Extole maps rewards to acquisition, retention and customer advocacy](https://giftcard.news/images/variants/v1/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork-w1280.webp) Photo: Source: extole.com [Extole](https://giftcard.news/company/extole/) outlined a reward strategy covering five stages of the customer relationship in April 2025: awareness, consideration, purchase, retention and advocacy. The referral platform provider argued that incentives should reflect the next action a brand wanted a customer to take. At the awareness stage, the guide discussed branded merchandise, gift card promotions and creator-shared discounts. During consideration, possible incentives included a reward for exploring a product, taking a demo or completing a trial. Purchase-stage examples included welcome offers, spending thresholds and limited-time benefits. Extole then separated those acquisition incentives from ongoing loyalty rewards, such as points, tiered benefits, anniversary recognition and early product access. For advocacy, the company highlighted referral programs that reward an existing customer and introduce a friend to the brand. Its examples included [Lulus](https://giftcard.news/company/lulus/) offering store credit after a qualifying referred purchase, illustrating a reward tied to completed referral activity rather than simply sharing a link. The guide named retail and financial-services programs to illustrate the different stages. Those examples reflected the article’s April 2025 context, rather than a listing of current offers. Extole connected the overall approach with its own platform functions for personalized referrals, automated rewards and performance reporting. ## Sources and documents ExpandCollapse * [Customer Acquisition Strategy: Rewards to Offer at Every Step of the Customer Journey](https://www.extole.com/blog/customer-acquisition-strategy-best-rewards/?utm%5Fsource=giftcard.news) — Extole ## In this article ### Companies * [Extole](https://giftcard.news/company/extole/) * [Lulus](https://giftcard.news/company/lulus/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Extole%20maps%20rewards%20to%20acquisition%2C%20retention%20and%20customer%20advocacy "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Extole%20maps%20rewards%20to%20acquisition%2C%20retention%20and%20customer%20advocacy%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp","contentUrl":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp","width":1707,"height":1463,"@id":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/#article","url":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/","headline":"Extole maps rewards to acquisition, retention and customer advocacy","description":"Extole’s April 2025 guide places different incentives at the awareness, consideration, purchase, retention and referral stages of a customer relationship.","datePublished":"2025-04-23T21:57:58.000Z","dateModified":"2025-04-23T21:57:58.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp","contentUrl":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp","width":1707,"height":1463,"@id":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp#image"}],"articleSection":"Rewards & Loyalty","keywords":["Extole","Lulus"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/extole/#entity","name":"Extole","url":"https://giftcard.news/company/extole/"},{"@type":"Organization","@id":"https://giftcard.news/company/lulus/#entity","name":"Lulus","url":"https://giftcard.news/company/lulus/"}],"wordCount":194,"citation":["https://www.extole.com/blog/customer-acquisition-strategy-best-rewards/"],"author":[{"@id":"https://giftcard.news/author/oliver-reed/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/#webpage","url":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/","name":"Extole maps rewards to acquisition, retention and customer advocacy","description":"Extole’s April 2025 guide places different incentives at the awareness, consideration, purchase, retention and referral stages of a customer relationship.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/#article"},"breadcrumb":{"@id":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/extole-maps-rewards-acquisition-retention-customer-advocacy-source-artwork.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Rewards & Loyalty","item":"https://giftcard.news/rewards-loyalty/"},{"@type":"ListItem","position":3,"name":"Extole maps rewards to acquisition, retention and customer advocacy","item":"https://giftcard.news/rewards-loyalty/extole-maps-rewards-to-acquisition-retention-and-customer-advocacy-0d80d1986a7c/"}]}]} ```