Canonical URL: https://giftcard.news/rewards-loyalty/extole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be/ --- description: Extole’s June 2021 examples show retailers using product-specific gift requests, personalized messages and discounts to reach a shopper’s friends. title: Extole reviews gift-request referrals through drop-a-hint programs image: https://giftcard.news/images/social/v1/extole-reviews-gift-request-referrals-through-drop-hint-programs-0ef5a4255602350e82f525bb039fa67a.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Extole reviews gift-request referrals through drop-a-hint programs Extole’s June 2021 examples show retailers using product-specific gift requests, personalized messages and discounts to reach a shopper’s friends. By [Emma Carter](https://giftcard.news/author/emma-carter/) June 16, 2021 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Extole%20reviews%20gift-request%20referrals%20through%20drop-a-hint%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Extole%20reviews%20gift-request%20referrals%20through%20drop-a-hint%20programs%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Extole source artwork for Extole reviews gift-request referrals through drop-a-hint programs](https://giftcard.news/images/variants/v1/extole-reviews-gift-request-referrals-through-drop-hint-programs-source-artwork-w750.webp) Photo: Source: extole.com [Extole](https://giftcard.news/company/extole/) reviewed six drop-a-hint programs in June 2021, describing a form of referral in which a shopper tells someone else which product they would like as a gift. The message links the potential buyer to the requested item, reducing uncertainty about style, size or preference. The examples covered kitchen appliances, footwear, jewellery and collectibles. [Ninja Foodi](https://giftcard.news/company/ninja-foodi/) combined product hints with a give-and-get discount arrangement, while [Keds](https://giftcard.news/company/keds/) allowed customers to specify a shoe, size and colour and share the request through email or messaging services. [Clarks](https://giftcard.news/company/clarks/) placed a hint button on product pages and linked recipients to personalized product pages. Extole reported 3,800 hints and 646 referral sales from the program, presenting these as the results of that example rather than a standard conversion rate for the format. [Bashert Jewelry](https://giftcard.news/company/bashert-jewelry/) used a short form to generate a message with the selected item, while [IDALIA Co.](https://giftcard.news/company/idalia-co/) paired a similar request with a 10% discount. [Sideshow](https://giftcard.news/company/sideshow/) emphasized a personal message alongside an image and link to the requested collectible. The operational pattern across the examples was a clearly identified gift, an easy sharing step and a route back to purchase. Extole positioned its own automated drop-a-hint capability for brands seeking to use those customer-initiated recommendations as an acquisition channel. ## Sources and documents ExpandCollapse * [6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers](https://www.extole.com/blog/6-innovative-drop-a-hint-program-ideas-to-boost-sales/?utm%5Fsource=giftcard.news) — Extole ## In this article ### Companies * [Bashert Jewelry](https://giftcard.news/company/bashert-jewelry/) * [Clarks](https://giftcard.news/company/clarks/) * [Extole](https://giftcard.news/company/extole/) * [IDALIA Co.](https://giftcard.news/company/idalia-co/) * [Keds](https://giftcard.news/company/keds/) * [Ninja Foodi](https://giftcard.news/company/ninja-foodi/) * [Sideshow](https://giftcard.news/company/sideshow/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Extole%20reviews%20gift-request%20referrals%20through%20drop-a-hint%20programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Extole%20reviews%20gift-request%20referrals%20through%20drop-a-hint%20programs%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fextole-reviews-gift-request-referrals-through-drop-a-hint-programs-76d2ab5fa3be%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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