Canonical URL: https://giftcard.news/rewards-loyalty/gift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2/ --- description: YOUGotaGift’s July 2023 guide examines gift card catalogs, partial redemptions and program data. title: YOUGotaGift: Gift Card Choice and Low-Value Loyalty Redemptions image: https://giftcard.news/images/social/v1/yougotagift-gift-card-choice-low-value-loyalty-redemptions-93f43ff5178ab523bfb49335fad97fd7.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # YOUGotaGift: Gift Card Choice and Low-Value Loyalty Redemptions YOUGotaGift’s July 2023 guide examines gift card catalogs, partial redemptions and program data. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 31, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=YOUGotaGift%3A%20Gift%20Card%20Choice%20and%20Low-Value%20Loyalty%20Redemptions "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=YOUGotaGift%3A%20Gift%20Card%20Choice%20and%20Low-Value%20Loyalty%20Redemptions%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Gift cards are reshaping the loyalty program landscape](https://giftcard.news/images/variants/v1/yougotagift-gift-card-choice-low-value-loyalty-redemptions-source-image-cards-reshaping-w784.webp) Photo: Source: yougotagift.com [YOUGotaGift](https://giftcard.news/company/yougotagift/) is encouraging loyalty operators to consider gift cards as an addition to merchandise and cashback rewards. Its July 31, 2023 article argues that a wider choice of brands can help customers find a useful redemption before they accumulate a large points balance. The company places gift cards at several stages of a customer relationship: an incentive to sign up or make a purchase, a reward for continued engagement and a way to use earned points. It recommends considering how those uses fit the objectives of the program. Smaller redemptions are a central part of the guide. The company describes allowing customers to use a modest points balance toward a larger purchase, or to redeem for smaller items such as coffee, food or books, where the program supports those options. Digital delivery is presented as a way to provide the reward without physical distribution and keep it accessible in an app or wallet. The range of available brands gives recipients a choice of products and services rather than one predetermined gift. YOUGotaGift also highlights redemption data, including popular categories and periods of higher activity, as information operators can use when refining a catalog. These are design recommendations in the 2023 article; it does not report a later 2026 update or quantified retention results. ## Sources and documents ExpandCollapse * [How Gift Cards Are Reshaping the Loyalty Program Landscape](https://yougotagift.com/business/how-gift-cards-are-reshaping-the-loyalty-program-landscape/?utm%5Fsource=giftcard.news) — yougotagift.com ## In this article ### Companies * [YOUGotaGift](https://giftcard.news/company/yougotagift/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=YOUGotaGift%3A%20Gift%20Card%20Choice%20and%20Low-Value%20Loyalty%20Redemptions "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=YOUGotaGift%3A%20Gift%20Card%20Choice%20and%20Low-Value%20Loyalty%20Redemptions%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgift-cards-are-reshaping-the-loyalty-program-landscape-ba6b394d10f2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial 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