Canonical URL: https://giftcard.news/rewards-loyalty/giftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df/ --- description: The October 2024 platform update broadened international reward options and gave business senders more control over delivery, choice and programme reporting. title: Giftbit updates global rewards with recipient choice and automated delivery image: https://giftcard.news/images/social/v1/giftbit-updates-global-rewards-recipient-choice-automated-delivery-06d77722f73f90dd5dd4e1735e6b6f2c.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Giftbit updates global rewards with recipient choice and automated delivery The October 2024 platform update broadened international reward options and gave business senders more control over delivery, choice and programme reporting. By [Emma Carter](https://giftcard.news/author/emma-carter/) October 22, 2024 3 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgiftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftbit%20updates%20global%20rewards%20with%20recipient%20choice%20and%20automated%20delivery "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgiftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftbit%20updates%20global%20rewards%20with%20recipient%20choice%20and%20automated%20delivery%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgiftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Giftbit promotional laptop illustration showing reward selection and a gift card catalogue](https://giftcard.news/images/variants/v1/giftbit-updates-global-rewards-recipient-choice-automated-delivery-promotional-laptop-illustration-showing-w1280.webp) Giftbit’s official October 2024 product illustration showing recipient reward options. Photo: Giftbit [Giftbit](https://giftcard.news/company/giftbit/) announced a major rewards-platform update on October 22, 2024, expanding its international catalogue and combining gift cards and prepaid options through a single API. The company presented the release as a way for businesses to run incentives across markets without building separate fulfilment arrangements for each reward. [\[S01\]](#article-source-1) ## More choice, with different forms of coverage The launch release described nearly 1,000 gift card options and a new international prepaid card usable in more than 100 countries. Those measures describe different things: the first is a catalogue count, while the second concerns the reach of a prepaid product. They do not mean that every gift card worked in every country. [\[S01\]](#article-source-1) In a same-day product explanation, Giftbit’s [Nat Salvione](https://giftcard.news/person/nat-salvione/) described how its catalogue had grown from around 200 to almost 1,000 options over the preceding year. He also outlined local-currency additions and changes to reward delivery and reporting. [\[S02\]](#article-source-2) Scroll left or right to see all columns __More choice, with different forms of coverage__ | Element of the October 2024 update | Function described | Why it matters to a programme operator | | ---------------------------------- | --------------------------------------------------------- | ------------------------------------------------------------ | | Recipient Choice | Recipients select from the options made available to them | Choice can sit with the person receiving the reward | | Direct Links | A reward is delivered through a single URL | Delivery can fit the sender’s existing communication channel | | Single API | Automated fulfilment across the rewards programme | Reward delivery can connect to a defined business event | | Reporting | Visibility into reward status and programme activity | Operations teams can identify exceptions and follow up | ## The fulfilment work behind an incentive A survey completion or sales milestone may look like a simple trigger, but the reward that follows still needs an amount, a destination, delivery instructions and a record of what happened. Giftbit used those types of business events to explain the automation proposition. [\[S01\]](#article-source-1) The buyer’s task is to separate the trigger from the reward’s lifecycle. Deciding that somebody has earned an incentive is one decision. Selecting an appropriate product, delivering it correctly and resolving an unclaimed reward are additional steps. An API can connect those stages, but the organisation still needs clear rules about eligibility and ownership of exceptions. The same principle applies to recipient choice. Giving someone a selection of rewards can avoid a poor initial match, while the sender still needs to define the permitted catalogue and value. Flexibility is most useful when both the sender’s policy and the recipient’s options are easy to understand. ## Transparency as an operating requirement The accompanying product explanation emphasised reporting on delivery issues and unclaimed rewards. [\[S02\]](#article-source-2) For business customers, those details are more actionable than a total spend figure alone. A funded reward, a successfully delivered reward and a claimed reward describe different stages of a programme. The release establishes what Giftbit said it was introducing in October 2024\. It does not establish a measured reduction in administration or a guaranteed return from incentives. Product claims about ease of use need to be assessed against an organisation’s actual delivery process, reporting needs and target markets. For the wider industry, the update illustrates how a digital rewards offer can develop beyond a brand catalogue. The competitive question becomes whether selection, delivery and financial visibility work together well enough for a business to run the programme repeatedly. ## Sources and documents ExpandCollapse * [\[S01\] Global incentive platform announcement, October 22, 2024](https://www.globenewswire.com/news-release/2024/10/22/2967084/0/en/Giftbit-Makes-Global-Incentive-Programs-Easy-Automated-and-Transparent.html?utm%5Fsource=giftcard.news) — Giftbit via GlobeNewswire * [\[S02\] A message from Nat Salvione on the product update](https://www.giftbit.com/blog/giftbit-transforming-rewards?utm%5Fsource=giftcard.news) — Giftbit ## In this article ### Companies * [Giftbit](https://giftcard.news/company/giftbit/) ### People * [Nat Salvione](https://giftcard.news/person/nat-salvione/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgiftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftbit%20updates%20global%20rewards%20with%20recipient%20choice%20and%20automated%20delivery "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgiftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftbit%20updates%20global%20rewards%20with%20recipient%20choice%20and%20automated%20delivery%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgiftbit-updates-rewards-platform-for-global-reach-and-automation-d14644ec60df%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya 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