Canonical URL: https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/ --- description: CleverCards’ 2023 account reports higher satisfaction after a 2022 switch, but does not provide the sample or survey method. title: Granite case study describes switch to digital employee gift cards image: https://giftcard.news/images/social/v1/granite-case-study-describes-switch-digital-employee-gift-cards-03c5ef33dbc9feb87b8194838f902f5d.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Granite case study describes switch to digital employee gift cards CleverCards’ 2023 account reports higher satisfaction after a 2022 switch, but does not provide the sample or survey method. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) December 13, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgranite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Granite%20case%20study%20describes%20switch%20to%20digital%20employee%20gift%20cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgranite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Granite%20case%20study%20describes%20switch%20to%20digital%20employee%20gift%20cards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgranite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![CleverCards and Granite branded illustration of mobile employee gifting](https://giftcard.news/images/variants/v1/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration-w1200.webp) Official case-study artwork. The person is not identified as a Granite employee. Photo: CleverCards / Granite [Granite](https://giftcard.news/company/granite/) moved from physical gift cards to digital prepaid Mastercards for employee gifting in 2022, according to a [CleverCards](https://giftcard.news/company/clevercards/) case study published on December 13, 2023\. The account describes a change in distribution and spending choice, supported by employee feedback reported by the supplier. [\[S01\]](#article-source-1) CleverCards identifies ordering costs, delivery delays and restricted merchant choice as problems with the previous arrangement. It says the digital cards received a stronger response from employees. These are claims in a customer case study, rather than findings from a published independent evaluation. [\[S01\]](#article-source-1) ## The reported feedback Scroll left or right to see all columns __The reported feedback__ | Gift format in the case study | Reported average satisfaction | | ----------------------------- | ----------------------------- | | Previous physical gift cards | 1.6 out of 5 | | Digital CleverCards | 4.8 out of 5 | The public account does not disclose respondent numbers, the questionnaire, response rates or whether the same employees assessed both formats. The ratings should be read as reported feedback about this case, not as a representative comparison of all physical and digital gift cards. [\[S01\]](#article-source-1) ## What can be learned from the switch An employer issuing physical rewards must account for ordering and delivery. A digital arrangement moves the focus to recipient access and the conditions under which the value can be spent. Either design still has to suit the workforce and the purpose of the award. The commercial question is which aspects of the previous process created friction, and whether the replacement addresses them. A different acceptance footprint, a simpler distribution process and a new provider can all change the experience at once, making a single cause difficult to isolate. The case provides a historical example of an employer changing its gift-card setup. It does not establish a measured productivity or retention benefit. Nor does the product format alone establish the tax treatment of every award. The evidence is the described transition and the limited feedback reported alongside it. ## Sources and documents ExpandCollapse * [\[S01\] Granite transition case study, December 13, 2023](https://www.clevercards.com/blog/granites-transition-to-clevercards-for-tax-free-digital-employee-gifting?utm%5Fsource=giftcard.news) — CleverCards ## In this article ### Companies * [CleverCards](https://giftcard.news/company/clevercards/) * [Granite](https://giftcard.news/company/granite/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgranite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Granite%20case%20study%20describes%20switch%20to%20digital%20employee%20gift%20cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgranite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Granite%20case%20study%20describes%20switch%20to%20digital%20employee%20gift%20cards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fgranite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [GCVA names its 2026 Hall of Fame winners as Tillo takes two awards](https://giftcard.news/rewards-loyalty/gcva-hall-of-fame-awards-2026-winners/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 18, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp","contentUrl":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp","width":1200,"height":628,"caption":"Official case-study artwork. The person is not identified as a Granite employee.","@id":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/#article","url":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/","headline":"Granite case study describes switch to digital employee gift cards","description":"CleverCards’ 2023 account reports higher satisfaction after a 2022 switch, but does not provide the sample or survey method.","datePublished":"2023-12-13T00:00:00.000Z","dateModified":"2023-12-13T00:00:00.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp","contentUrl":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp","width":1200,"height":628,"caption":"Official case-study artwork. The person is not identified as a Granite employee.","@id":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp#image"}],"articleSection":"Rewards & Loyalty","keywords":["CleverCards","Granite"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/clevercards/#entity","name":"CleverCards","url":"https://giftcard.news/company/clevercards/"},{"@type":"Organization","@id":"https://giftcard.news/company/granite/#entity","name":"Granite","url":"https://giftcard.news/company/granite/"}],"wordCount":303,"citation":["https://www.clevercards.com/blog/granites-transition-to-clevercards-for-tax-free-digital-employee-gifting"],"author":[{"@id":"https://giftcard.news/author/oliver-reed/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/#webpage","url":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/","name":"Granite case study describes switch to digital employee gift cards","description":"CleverCards’ 2023 account reports higher satisfaction after a 2022 switch, but does not provide the sample or survey method.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/#article"},"breadcrumb":{"@id":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/granite-case-study-describes-switch-digital-employee-gift-cards-clevercards-branded-illustration.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Rewards & Loyalty","item":"https://giftcard.news/rewards-loyalty/"},{"@type":"ListItem","position":3,"name":"Granite case study describes switch to digital employee gift cards","item":"https://giftcard.news/rewards-loyalty/granite-switches-to-clevercards-for-tax-free-digital-employee-gifting-a0806849c136/"}]}]} ```