Canonical URL: https://giftcard.news/rewards-loyalty/jatpoint-tillo-digital-gift-card-loyalty-may-2026/ --- description: JatPoint connects to Tillo gift cards. The business case is outsourced reward supply, while earning rules and adoption remain central unanswered questions. title: JatPoint adds Tillo gift cards for loyalty redemption image: https://giftcard.news/images/social/v1/jatpoint-uses-tillo-connect-youth-focused-loyalty-points-gift-cards-e37eb72f3213cfc288c50927598229b4.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # JatPoint uses Tillo to connect youth-focused loyalty points with gift cards Jat Link’s Tillo partnership supplies gift card redemption for JatPoint, allowing the developer to concentrate on its loyalty proposition while leaving adoption and reward… By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 12, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=JatPoint+uses+Tillo+to+connect+youth-focused+loyalty+points+with+gift+cards&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=JatPoint+uses+Tillo+to+connect+youth-focused+loyalty+points+with+gift+cards+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Tillo and JatPoint logos on the official loyalty partnership artwork.](https://giftcard.news/images/variants/v1/jatpoint-uses-tillo-connect-youth-focused-loyalty-points-gift-cards-logos-official-w1280.webp) Official artwork accompanying Tillo’s May 12, 2026 announcement. Photo: Tillo [Jat Link](https://giftcard.news/company/jat-link/) announced a [Tillo](https://giftcard.news/company/tillo/) partnership on May 12, 2026, connecting its JatPoint loyalty platform with digital gift card redemption. The announcement positioned JatPoint around younger consumers and rewards in categories such as gaming, fashion, food and travel. [\[S01\]](#article-source-1) Behind that positioning is a build-or-buy decision. Jat Link can develop the user relationship and earning experience while using an existing distributor to connect rewards with brands. It does not have to make every supplier integration a separate project before offering meaningful choice. ## Who is building the loyalty proposition? Jat Link is a UK technology company whose current site describes a broader group of projects spanning community activity, education, media and gaming. It presents JatPoint as infrastructure for loyalty and digital assets. That current corporate description supplies background; it does not establish the exact product configuration available when May’s partnership was announced. [\[S03\]](#article-source-3) The original release attributes the product’s direction to founder [Vian Lau](https://giftcard.news/person/vian-lau/) and describes Tillo’s role as the gift card API provider. Its youth-first claim is a marketing position, not a verified finding that no earlier loyalty product served young users. [\[S01\]](#article-source-1) Keeping those roles separate helps clarify the commercial proposition. A reward distributor can provide supply and fulfilment, but the platform still has to persuade people to join, earn and redeem. ## A catalogue is infrastructure, not demand The issued May announcement referred to more than 2,000 brands. Tillo’s current blog uses a larger network figure. Neither figure Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F) ## In this article ### Companies * [Jat Link](https://giftcard.news/company/jat-link/) * [Tillo](https://giftcard.news/company/tillo/) ### People * [Vian Lau](https://giftcard.news/person/vian-lau/) ### Sources and documents * [\[S01\] May 12 Jat Link partnership](https://www.tillo.com/blog/tillo-partners-with-jat-link-to-power-next-generation-loyalty-platform-jatpoint?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tillo * [\[S02\] Originally issued May announcement](https://www.prweb.com/releases/tillo-partners-with-jat-link-to-power-next-generation-loyalty-platform-jatpoint-302766610.html?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tillo * [\[S03\] Company background and current portfolio](https://jatlink.uk/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Jat Link Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=JatPoint+uses+Tillo+to+connect+youth-focused+loyalty+points+with+gift+cards&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=JatPoint+uses+Tillo+to+connect+youth-focused+loyalty+points+with+gift+cards+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjatpoint-tillo-digital-gift-card-loyalty-may-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Paace connects walking rewards to national brands through Tillo](https://giftcard.news/rewards-loyalty/paace-tillo-step-tracking-gift-card-rewards-may-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 28, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Kindo links verified nursery spending to Tillo gift card rewards](https://giftcard.news/rewards-loyalty/kindo-tillo-childcare-invoice-gift-card-rewards-february-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) February 23, 2026 4 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [SOMPO Himawari links instant reward draws to giftee’s gift redemption platform](https://giftcard.news/rewards-loyalty/sompo-himawari-giftee-instant-reward-draws/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 26, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/jatpoint-uses-tillo-connect-youth-focused-loyalty-points-gift-cards-logos-official.webp","contentUrl":"https://giftcard.news/images/jatpoint-uses-tillo-connect-youth-focused-loyalty-points-gift-cards-logos-official.webp","width":1920,"height":1280,"caption":"Official artwork accompanying Tillo’s May 12, 2026 announcement.","@id":"https://giftcard.news/images/jatpoint-uses-tillo-connect-youth-focused-loyalty-points-gift-cards-logos-official.webp#image","encodingFormat":"image/webp","description":"Tillo and JatPoint logos on the official loyalty partnership artwork.","creditText":"Tillo","isBasedOn":"https://www.tillo.com/blog/tillo-partners-with-jat-link-to-power-next-generation-loyalty-platform-jatpoint"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/jatpoint-tillo-digital-gift-card-loyalty-may-2026/#article","url":"https://giftcard.news/rewards-loyalty/jatpoint-tillo-digital-gift-card-loyalty-may-2026/","headline":"JatPoint uses Tillo to connect youth-focused loyalty points with gift cards","description":"JatPoint connects to Tillo gift cards. 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