Canonical URL: https://giftcard.news/rewards-loyalty/jen-brumley-fiserv-elected-ima-president-2026/ --- description: Jen Brumley will lead IMA for 2026-2027, with chapter collaboration and a new North America chapter among her stated priorities. title: Fiserv gift-card executive Jen Brumley elected IMA president image: https://giftcard.news/images/social/v1/fiserv-gift-card-executive-jen-brumley-elected-ima-president-cd387f8b843b203b1e0eab180a393480.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Fiserv gift-card executive Jen Brumley elected IMA president Jen Brumley will lead IMA for 2026-2027, with chapter collaboration and a new North America chapter among her stated priorities. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 3, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Fiserv+gift-card+executive+Jen+Brumley+elected+IMA+president&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Fiserv+gift-card+executive+Jen+Brumley+elected+IMA+president+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Jen Brumley](https://giftcard.news/images/variants/v1/fiserv-gift-card-executive-jen-brumley-elected-ima-president-portrait-w577.webp) Jen Brumley. Source: Incentive Marketing Association. Photo: Incentive Marketing Association [Fiserv](https://giftcard.news/company/fiserv/) gift-card executive [Jen Brumley](https://giftcard.news/person/jen-brumley/) has been elected president of the [Incentive Marketing Association](https://giftcard.news/organization/incentive-marketing-association/) for 2026-2027, giving a leader from the gift-card and prepaid sector responsibility for an association spanning several types of business rewards. IMA announced the appointment on August 3 alongside its new board. [\[S01\]](#article-source-1) Brumley said her priorities included closer collaboration between IMA's regional chapters and its specialist industry groups. She also highlighted the launch of a North America chapter as part of the association's international development. These are priorities for her presidency; the announcement does not attach membership targets or a timetable to them. ## Gift-card experience at the head of the association Brumley is director of business development for third-party distribution and incentives and rewards within Fiserv's Gift Solutions organisation. According to IMA, she joined Fiserv in 2021 after starting her industry career at [InComm](https://giftcard.news/company/incomm-payments/) in 2015, working with retailers, brands and partners on gift-card and prepaid programmes. [\[S01\]](#article-source-1) Her association work predates the new presidency. She has served on the IMA board since 2021, its executive board since 2022 and the [Incentive Gift Card Coalition](https://giftcard.news/organization/incentive-gift-card-coalition-organization-7c9d3a0b/) board since 2024\. Those overlapping roles connect the broader incentive association with its specialist gift-card Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. Continue with LinkedIn Continue with Google Continue with Facebook No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F) ## In this article ### Companies * [Dash Solutions](https://giftcard.news/company/dash-solutions/) * [Fiserv](https://giftcard.news/company/fiserv/) * [InComm Payments](https://giftcard.news/company/incomm-payments/) ### People * [Brian Dodds](https://giftcard.news/person/brian-dodds/) * [Jen Brumley](https://giftcard.news/person/jen-brumley/) ### Organizations * [Incentive Gift Card Coalition](https://giftcard.news/organization/incentive-gift-card-coalition-organization-7c9d3a0b/) * [Incentive Marketing Association](https://giftcard.news/organization/incentive-marketing-association/) ### Sources and documents * [\[S01\] IMA official announcement](https://www.usegiftcards.org/IMA/News/Press-Release/2026/Jen-Brumley-Elected-IMA-Board-President.aspx?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Incentive Marketing Association Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Fiserv+gift-card+executive+Jen+Brumley+elected+IMA+president&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Fiserv+gift-card+executive+Jen+Brumley+elected+IMA+president+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fjen-brumley-fiserv-elected-ima-president-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [SOMPO Himawari links instant reward draws to giftee’s gift redemption platform](https://giftcard.news/rewards-loyalty/sompo-himawari-giftee-instant-reward-draws/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 26, 2026 4 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [TOUMEI moves digital-gift shareholder rewards to four annual rounds](https://giftcard.news/rewards-loyalty/toumei-digital-gift-shareholder-rewards-four-annual-rounds/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 15, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [IDOM schedules final generic digital-gift award for November 2027](https://giftcard.news/rewards-loyalty/idom-generic-digital-gift-shareholder-programme-final-award-2027/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Maya Bennett editorial profile.","@id":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Maya Bennett, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/fiserv-gift-card-executive-jen-brumley-elected-ima-president-portrait.webp","contentUrl":"https://giftcard.news/images/fiserv-gift-card-executive-jen-brumley-elected-ima-president-portrait.webp","width":577,"height":657,"caption":"Jen Brumley. 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