Canonical URL: https://giftcard.news/rewards-loyalty/lolli-in-app-gift-cards-bitcoin-rewards/ --- description: Lolli announced balance-funded gift cards on September 17, with 1.5% bitcoin rewards and a conditional 3% offer. We examine the strategy, history and limits. title: Lolli Gift Cards Add 1.5% Bitcoin Rewards in the US image: https://giftcard.news/images/social/v1/lolli-adds-app-gift-cards-1-5-bitcoin-rewards-574be76c9cfd785c6451fe96cfea09ad.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Lolli adds in-app gift cards with 1.5% bitcoin rewards Lolli is connecting stored rewards to another purchase through US gift cards. Its September offer adds a repeat-purchase incentive, with important limits on cashback and refunds. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 17, 2026 3 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Flolli-in-app-gift-cards-bitcoin-rewards%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Lolli%20adds%20in-app%20gift%20cards%20with%201.5%25%20bitcoin%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Flolli-in-app-gift-cards-bitcoin-rewards%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Lolli%20adds%20in-app%20gift%20cards%20with%201.5%25%20bitcoin%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Flolli-in-app-gift-cards-bitcoin-rewards%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Lolli gift-card announcement artwork with a purple gift box and yellow ribbon.](https://giftcard.news/images/variants/v1/lolli-adds-app-gift-cards-1-5-bitcoin-rewards-card-announcement-artwork-w1200.webp) Lolli announced its in-app gift-card offer on September 17, 2026\. Company artwork. Photo: Lolli [Lolli](https://giftcard.news/company/lolli/) is giving US users another way to spend rewards already held in its app: retailer gift cards that generate a new bitcoin rebate. Announced on September 17, the offer links balance redemption to another purchase incentive, putting the rewards platform between accumulated customer earnings and the next shopping trip. [\[S01\]](#article-source-1) The commercial question is whether that extra spending option gives people a reason to return. A reward balance can be an endpoint for a cashback programme; a gift-card catalogue can turn it into the starting point for another transaction. That is the potential business benefit of the design, rather than a result Lolli has yet demonstrated. ## What the September announcement changes Customers pay from their Lolli balance and receive 1.5% back in bitcoin. A second gift-card purchase qualifies for 3% during the 24 hours after the first purchase clears. The catalogue includes [Kroger](https://giftcard.news/company/kroger/), [Instacart](https://giftcard.news/company/instacart/), [Xbox](https://giftcard.news/company/xbox/), [Home Depot](https://giftcard.news/company/the-home-depot/) and other brands. Availability is limited to the United States. [\[S01\]](#article-source-1) Lolli had already promoted gift cards before this launch. A February 13 company post linked to physical and digital gift cards with advertised rewards of up to 0.7%. September brings the newly announced in-app proposition and its specified reward structure. The different catalogues and offers make a blanket before-and-after rate comparison unreliable. [\[S04\]](#article-source-4) ## From earning bitcoin to putting balances back to work Lolli began in 2018 as a bitcoin rewards business. It announced its acquisition by bitcoin-focused venture studio [Thesis](https://giftcard.news/company/thesis/) in July 2025, describing a strategy to connect earning rewards with using them across a wider set of financial applications. At that time, Lolli reported more than 600,000 US users and over $20 million in bitcoin rewards distributed. Those are historical company-reported figures, not September 2026 user or revenue totals. [\[S02\]](#article-source-2) The gift-card announcement fits that stated direction by adding an everyday use for money accumulated in the platform. For Lolli, the potential gain is another customer interaction within its own app. For a participating retailer, the commercial opportunity is access to that spending through a familiar gift-card product. Neither proposition proves that the programme will create incremental sales rather than redirect purchases customers would have made anyway. There is also a behavioural distinction between a standard rebate and the second-purchase offer. A reward that expires after a short interval can encourage another transaction sooner. In this case, that is an interpretation of the incentive's structure, not evidence that Lolli has measured a retention uplift or disclosed it as management's objective. ## A different reward trigger from card-linked offers The company had already announced live card-linked offers in May. That product rewards eligible spending on a linked payment card, with merchant-specific rates and online or in-store availability. Lolli said those rewards were separate from the benefits provided by a customer's card issuer. [\[S03\]](#article-source-3) The September gift-card offer instead awards the rebate when the gift card is purchased. Spending that card does not earn another Lolli reward at the retailer. Refunds remain available only before the customer selects Redeem. [\[S01\]](#article-source-1) For the industry, the distinction matters: selling prepaid value and rewarding a completed retail transaction are different places to influence a purchase. A company running both mechanisms can offer customers more than one route through its service, but the rates cannot simply be added together as if both apply to the same transaction. ## The economics still need evidence The announcement does not identify a gift-card distribution partner or disclose wholesale discounts, fees, funding arrangements or Lolli's margin. The advertised cashback percentage therefore says little about profitability. It is also not evidence that the named retailers accept bitcoin directly. The next useful measures would be repeat purchasing, actual card redemption and the cost of funding rewards. Until those are available, this is a concrete extension of Lolli's spending proposition with a plausible engagement benefit, not proof of a profitable new revenue stream. ## In this article ### Companies * [Instacart](https://giftcard.news/company/instacart/) * [Kroger](https://giftcard.news/company/kroger/) * [Lolli](https://giftcard.news/company/lolli/) * [The Home Depot](https://giftcard.news/company/the-home-depot/) * [Thesis](https://giftcard.news/company/thesis/) * [Xbox](https://giftcard.news/company/xbox/) ### Sources and documents * [\[S01\] Lolli announces in-app gift cards and bitcoin cashback terms](https://blog.lolli.com/gift-cards-are-live-on-lolli/?utm%5Fsource=giftcard.news) — Lolli * [\[S02\] Lolli announces its acquisition by Thesis](https://blog.lolli.com/thesis-acquires-lolli-to-advance-bitcoin-adoption-through-rewards/?utm%5Fsource=giftcard.news) — Lolli * [\[S03\] Lolli announces live card-linked offers](https://blog.lolli.com/card-linked-offers-are-live/?utm%5Fsource=giftcard.news) — Lolli * [\[S04\] Lolli February 2026 promotion documents earlier gift-card offers](https://blog.lolli.com/the-perfect-valentines-day-date-stack-sats-the-whole-way-through/?utm%5Fsource=giftcard.news) — Lolli Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Flolli-in-app-gift-cards-bitcoin-rewards%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Lolli%20adds%20in-app%20gift%20cards%20with%201.5%25%20bitcoin%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Flolli-in-app-gift-cards-bitcoin-rewards%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Lolli%20adds%20in-app%20gift%20cards%20with%201.5%25%20bitcoin%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Flolli-in-app-gift-cards-bitcoin-rewards%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Perkbox renews Runa gift card partnership after supplier review](https://giftcard.news/rewards-loyalty/perkbox-runa-gift-card-preferred-supplier-agreement/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 24, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Postcode Loterij begins €15 Albert Heijn gift-card rollout for millions of participants](https://giftcard.news/rewards-loyalty/postcode-loterij-albert-heijn-gift-card-rollout-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 22, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [GCVA names its 2026 Hall of Fame winners as Tillo takes two awards](https://giftcard.news/rewards-loyalty/gcva-hall-of-fame-awards-2026-winners/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 18, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/lolli-adds-app-gift-cards-1-5-bitcoin-rewards-card-announcement-artwork.webp","contentUrl":"https://giftcard.news/images/lolli-adds-app-gift-cards-1-5-bitcoin-rewards-card-announcement-artwork.webp","width":1200,"height":675,"caption":"Lolli announced its in-app gift-card offer on September 17, 2026. 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