Canonical URL: https://giftcard.news/rewards-loyalty/mastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593/ --- description: The May 2020 program moved music, sport and cultural activities into online formats. title: Mastercard adds Camila Cabello to digital Priceless experiences image: https://giftcard.news/images/social/v1/mastercard-adds-camila-cabello-digital-priceless-experiences-745d82047b451f446f77db43504b123d.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Mastercard adds Camila Cabello to digital Priceless experiences The May 2020 program moved music, sport and cultural activities into online formats. By [Emma Carter](https://giftcard.news/author/emma-carter/) May 19, 2020 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20adds%20Camila%20Cabello%20to%20digital%20Priceless%20experiences "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20adds%20Camila%20Cabello%20to%20digital%20Priceless%20experiences%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source illustration accompanying Mastercard adds Camila Cabello to digital Priceless experiences](https://giftcard.news/images/variants/v1/mastercard-adds-camila-cabello-digital-priceless-experiences-source-illustration-accompanying-w1280.webp) Photo: Source: newsroom.mastercard.com [Mastercard](https://giftcard.news/company/mastercard/) announced digital Priceless experiences involving [Camila Cabello](https://giftcard.news/person/camila-cabello/) and other ambassadors on May 19, 2020\. The initiative adapted an established in-person experience program for audiences spending more time at home during the pandemic. Cabello's acoustic sessions were scheduled to begin on May 27\. The wider lineup included sporting insights, cooking lessons, virtual museum visits and behind-the-scenes access to cultural venues, with activities spanning several countries. Other participants included rugby player [Bryan Habana](https://giftcard.news/person/bryan-habana/) and tennis Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F) ## Sources and documents ExpandCollapse * [Mastercard adds Camila Cabello to digital Priceless experiences](https://newsroom.mastercard.com/news/press/2020/may/camila-cabello-joins-mastercard-roster-creating-digital-priceless-experiences/?utm%5Fsource=giftcard.news) — newsroom.mastercard.com ## In this article ### Companies * [Mastercard](https://giftcard.news/company/mastercard/) ### People * [Bryan Habana](https://giftcard.news/person/bryan-habana/) * [Camila Cabello](https://giftcard.news/person/camila-cabello/) * [Naomi Osaka](https://giftcard.news/person/naomi-osaka/) * [Raja Rajamannar](https://giftcard.news/person/raja-rajamannar/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20adds%20Camila%20Cabello%20to%20digital%20Priceless%20experiences "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20adds%20Camila%20Cabello%20to%20digital%20Priceless%20experiences%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-adds-camila-cabello-to-digital-priceless-experiences-eea293be9593%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/emma-carter/#person","name":"Emma Carter","url":"https://giftcard.news/author/emma-carter/","description":"Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.","jobTitle":"Journalist — Retail & E-commerce","image":{"@type":"ImageObject","url":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/emma-carter-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Emma Carter editorial 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