Canonical URL: https://giftcard.news/rewards-loyalty/mastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754/ --- description: Mastercard adds Israel experiences to Priceless, connecting cardholders with activities spanning food, culture, travel and leisure gifts. title: Mastercard Launches Priceless Experience Marketplace in Israel image: https://giftcard.news/images/social/v1/mastercard-launches-priceless-experience-marketplace-israel-ebae50722d7e8195d2e1f0d21ea0ee7f.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Mastercard Launches Priceless Experience Marketplace in Israel Mastercard adds Israel experiences to Priceless, connecting cardholders with activities spanning food, culture, travel and leisure gifts. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 12, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20Launches%20Priceless%20Experience%20Marketplace%20in%20Israel "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20Launches%20Priceless%20Experience%20Marketplace%20in%20Israel%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Mastercard logo from the original source article](https://giftcard.news/images/variants/v1/mastercard-launches-priceless-experience-marketplace-israel-logo-original-source-article-w1200.webp) Photo: Source: newsroom.mastercard.com [Mastercard](https://giftcard.news/company/mastercard/) launched its Priceless experience platform in Israel on June 12, 2023\. The introduction added activities in the country to a wider marketplace spanning more than 35 destinations and offering experiences that cardholders could also give as gifts. The initial selection included a visit to Tel Aviv's Hatikva market, tours in Jerusalem, street-art experiences and wine tasting in the Northern Galilee. Mastercard also listed access to the [Uri Geller](https://giftcard.news/person/uri-geller/) Museum and digital yoga sessions associated with the Dead Sea and Ein Gedi. The company positioned the platform around interests such as food, culture, music and sport for residents and travelers. It accompanied the launch with a musical collaboration involving Israeli artist [Kutiman](https://giftcard.news/person/kutiman/), using locally recorded sounds and scenes. Mastercard said its Economics Institute had observed a 27.2% rise in visitor spending on experiences in Israel in March 2023 compared with March 2019\. The launch connected the company's local tourism activity with its broader cardholder-experience program. ## Sources and documents ExpandCollapse * [Mastercard expands its Priceless experience platform into Israel](https://newsroom.mastercard.com/news/press/2023/june/mastercard-launches-priceless-com-in-israel/?utm%5Fsource=giftcard.news) — newsroom.mastercard.com ## In this article ### Companies * [Mastercard](https://giftcard.news/company/mastercard/) ### People * [Kutiman](https://giftcard.news/person/kutiman/) * [Uri Geller](https://giftcard.news/person/uri-geller/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20Launches%20Priceless%20Experience%20Marketplace%20in%20Israel "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20Launches%20Priceless%20Experience%20Marketplace%20in%20Israel%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmastercard-expands-its-priceless-experience-platform-into-israel-5aeb3b93f754%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya 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