Canonical URL: https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/

---
description: More than 90 UK Town &amp; City Gift Card programmes can start GiftRound collections from their own pages, with digital redemption and options to divide gifts.
title: Miconex embeds GiftRound collections in local gift-card pages
image: https://giftcard.news/images/social/v1/miconex-embeds-giftround-collections-local-gift-card-pages-984a37ab680e633018d13c1b1e9afbd8.jpg
---

1. [Home](https://giftcard.news/)
2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/)

# Miconex embeds GiftRound collections in local gift-card pages

More than 90 UK Town & City Gift Card programmes can start GiftRound collections from their own pages, with digital redemption and options to divide gifts.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) June 12, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Miconex+embeds+GiftRound+collections+in+local+gift-card+pages&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Miconex+embeds+GiftRound+collections+in+local+gift-card+pages+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![GiftRound and Town & City Gift Cards fee-free group gifting artwork with an apple and pencil](https://giftcard.news/images/variants/v1/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee-w940.webp) 

 Programme artwork accompanying the June 12 announcement of GiftRound collections for local gift cards. Photo: Source: Town & City Gift Cards / Miconex 

[Miconex](https://giftcard.news/company/miconex/) connected [GiftRound](https://giftcard.news/company/giftround/) group collections directly to local Town & City Gift Card pages in June 2026, linking pooled contributions with a digital card for participating businesses in a chosen place. The programme’s 12 June announcement described fee-free collection and digital redemption across more than 90 UK local-card programmes; Miconex detailed the integration on 15 June. [\[S01\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-1) [\[S02\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-2)

## Group budgets explain the opportunity, without measuring launch results

The teacher-gifting announcement reported an average GiftRound collection of GBP 145, while the corporate announcement of 19 June reported GBP 136 for an office collection. These are two uses of the same group-collection mechanism. They provide context for local operators seeking a share of group-funded gifts, but the releases supply no sample sizes or measurement windows and do not identify those averages as sales of Town & City Gift Cards. [\[S01\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-1) [\[S04\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-4)

The data behind the story 

### GiftRound’s reported average collection values by occasion

Platform averages disclosed in June 2026 launch coverage, measured per group collection.

 Reported average collection 

GBP

Tap or hover for details. All values are also available in the data table.

Sources 

Town & City Gift Cards teacher-gifting announcement, 12 June 2026; Town & City Gift Cards corporate announcement, 19 June 2026

GiftRound-reported averages, not medians, individual contributions or results of the Miconex integration. The announcements do not disclose observation windows, sample sizes or distributions; the values are descriptive and do not establish a statistically meaningful difference between occasions.

Show data tableHide data table 

Scroll left or right to see all columns 

__GiftRound’s reported average collection values by occasion (GBP)__
| Category      | Reported average collection |
| ------------- | --------------------------- |
| Teacher gifts | 145 GBP                     |
| Office gifts  | 136 GBP                     |

Individual contributions are a different measure: the same sources report an average of GBP 10 for teacher gifts and GBP 12 for office collections. Dividing the collection averages by those contribution averages would not establish an actual average group size, so no recipient or contributor count is inferred. [\[S01\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-1) [\[S04\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-4)

When a collection closes, the announced integration can send the digital local card to the organiser with a printable gift presentation, or directly to the recipient with contributors’ messages. Collections can also be split between gifts or recipients. GiftRound handles pooling; the selected Town & City Gift Card defines the local acceptance network. A merchant accepting one town’s card is not thereby an acceptor of every programme. [\[S01\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-1) [\[S02\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-2)

GiftRound’s current general pricing page explains its ordinary FlexCard service as funded by retail partners rather than deductions from routine collections, and says it no longer offers bank-transfer payouts. Its full terms describe FlexCard exchange through Tillo, while a July founder case study from payment consultancy Tonkr separately confirms the branded collection model with Miconex and National Book Tokens. The general FlexCard catalogue and terms are therefore not used here to redefine the local card’s acceptance network. [\[S05\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-5) [\[S06\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-6) [\[S07\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-7)

The no-fee message also has a specific scope. GiftRound’s terms restrict collections to gifts within private groups and permit a 10% administration deduction when returning contributions from certain prohibited public, charitable or campaign collections. That exception concerns misuse of the collection service; it is not described as an ordinary fee on the local-card integration announced in June. [\[S06\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-6)

At launch, GiftRound reported more than 175,000 collections created and more than GBP 9 million in gift cards and vouchers ordered through its platform. Miconex separately reported more than GBP 24 million of local-card sales across its network in 2025\. Those cumulative platform figures and annual network sales use different scopes and periods, and neither measures uptake of the newly embedded journey. [\[S02\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-2) [\[S04\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-4)

The new distribution opportunity is a shorter route from choosing a place-specific card to collecting money for it. Teacher thank-you gifts, workplace departures and other shared occasions can use the same organising mechanism. The June sources do not disclose integration-specific collections, sales or incremental local spending, so the product mechanics and reported occasion averages establish context rather than a measured economic result. [\[S01\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-1) [\[S02\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-2) [\[S04\]](https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-source-4)

## In this article

### Companies

* [GiftRound](https://giftcard.news/company/giftround/)
* [Miconex](https://giftcard.news/company/miconex/)

### Sources and documents

* [\[S01\] Fee-free GiftRound group collections, original June 12 announcement](https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Town & City Gift Cards
* [\[S02\] Miconex and GiftRound integration mechanics and company context, June 15, 2026](https://mi-cnx.com/news/tech-firms-round-up-shop-local-gifts-for-the-end-of-term?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Miconex
* [\[S03\] Reviewed date-bearing programme announcement](https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/?story%5Fproduct=preston-gift-card&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Town & City Gift Cards
* [\[S04\] Office collection announcement and reported average](https://corporate.townandcitygiftcards.com/fee-free-group-collecting-with-giftround/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Town & City Gift Cards
* [\[S05\] GiftRound pricing and ordinary collection model](https://www.giftround.com/pricing?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — GiftRound
* [\[S06\] Full GiftRound terms](https://www.giftround.com/terms?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — GiftRound
* [\[S07\] GiftRound founder and payment-consultancy case study](https://tonkr.io/case-studies/how-giftround-cut-fees-to-zero?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tonkr

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Miconex+embeds+GiftRound+collections+in+local+gift-card+pages&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Miconex+embeds+GiftRound+collections+in+local+gift-card+pages+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) 

About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

From reading to building

## Your next move in gift cards.

Tell us what you’re building. We’ll help you explore suitable providers.

[Find a provider ](https://giftcard.news/find-a-provider/) 

## Related articles

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

### [SOMPO Himawari links instant reward draws to giftee’s gift redemption platform](https://giftcard.news/rewards-loyalty/sompo-himawari-giftee-instant-reward-draws/)

[Maya Bennett](https://giftcard.news/author/maya-bennett/) October 26, 2026 4 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

### [TOUMEI moves digital-gift shareholder rewards to four annual rounds](https://giftcard.news/rewards-loyalty/toumei-digital-gift-shareholder-rewards-four-annual-rounds/)

[Maya Bennett](https://giftcard.news/author/maya-bennett/) October 15, 2026 3 min 

[Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News 

### [IDOM schedules final generic digital-gift award for November 2027](https://giftcard.news/rewards-loyalty/idom-generic-digital-gift-shareholder-programme-final-award-2027/)

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 14, 2026 2 min

```json
{"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Maya Bennett editorial profile.","@id":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Maya Bennett, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp","contentUrl":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp","width":940,"height":788,"caption":"Programme artwork accompanying the June 12 announcement of GiftRound collections for local gift cards.","@id":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp#image","encodingFormat":"image/webp","description":"GiftRound and Town & City Gift Cards fee-free group gifting artwork with an apple and pencil","creditText":"Source: Town & City Gift Cards / Miconex","isBasedOn":"https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/"},{"@type":"Dataset","@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#dataset","url":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/","name":"Miconex embeds GiftRound collections in local gift-card pages: figure data","description":"Tabular data for the figures accompanying \"Miconex embeds GiftRound collections in local gift-card pages\". Sources, units and limitations are documented with each figure.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article"},"isAccessibleForFree":false,"hasPart":[{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-figure-1-dataset"}],"distribution":{"@type":"DataDownload","contentUrl":"https://giftcard.news/download.csv?article=%2Frewards-loyalty%2Fmiconex-giftround-local-gift-card-group-collections%2F","encodingFormat":"text/csv","isAccessibleForFree":false}},{"@type":"Dataset","@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-figure-1-dataset","url":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article-figure-1","name":"GiftRound’s reported average collection values by occasion","description":"Tabular values displayed in the figure \"GiftRound’s reported average collection values by occasion\" and its accompanying data table.\n\nPlatform averages disclosed in June 2026 launch coverage, measured per group collection.\n\nGiftRound-reported averages, not medians, individual contributions or results of the Miconex integration. The announcements do not disclose observation windows, sample sizes or distributions; the values are descriptive and do not establish a statistically meaningful difference between occasions.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#dataset"},"isAccessibleForFree":true,"variableMeasured":[{"@type":"PropertyValue","name":"Reported average collection","unitText":"GBP"}],"isBasedOn":[{"@type":"CreativeWork","name":"Town & City Gift Cards teacher-gifting announcement, 12 June 2026","url":"https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/"},{"@type":"CreativeWork","name":"Town & City Gift Cards corporate announcement, 19 June 2026","url":"https://corporate.townandcitygiftcards.com/fee-free-group-collecting-with-giftround/"}]},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article","url":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/","headline":"Miconex embeds GiftRound collections in local gift-card pages","description":"More than 90 UK Town & City Gift Card programmes can start GiftRound collections from their own pages, with digital redemption and options to divide gifts.","datePublished":"2026-06-12T00:00:00.000Z","dateModified":"2026-10-19T17:50:47.442Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":[{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#dataset"}],"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp","contentUrl":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp","width":940,"height":788,"caption":"Programme artwork accompanying the June 12 announcement of GiftRound collections for local gift cards.","@id":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp#image","encodingFormat":"image/webp","description":"GiftRound and Town & City Gift Cards fee-free group gifting artwork with an apple and pencil","creditText":"Source: Town & City Gift Cards / Miconex","isBasedOn":"https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/"}],"articleSection":"Rewards & Loyalty","keywords":["GiftRound","Miconex"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/giftround/#entity","name":"GiftRound","url":"https://giftcard.news/company/giftround/"},{"@type":"Organization","@id":"https://giftcard.news/company/miconex/#entity","name":"Miconex","url":"https://giftcard.news/company/miconex/"}],"wordCount":612,"citation":[{"@type":"CreativeWork","name":"[S01] Fee-free GiftRound group collections, original June 12 announcement","url":"https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/","publisher":{"@type":"Organization","name":"Town & City Gift Cards"}},{"@type":"CreativeWork","name":"[S02] Miconex and GiftRound integration mechanics and company context, June 15, 2026","url":"https://mi-cnx.com/news/tech-firms-round-up-shop-local-gifts-for-the-end-of-term","publisher":{"@type":"Organization","name":"Miconex"}},{"@type":"CreativeWork","name":"[S03] Reviewed date-bearing programme announcement","url":"https://townandcitygiftcards.com/blog/2026/06/12/fee-free-group-collecting-with-giftround/?story_product=preston-gift-card","publisher":{"@type":"Organization","name":"Town & City Gift Cards"}},{"@type":"CreativeWork","name":"[S04] Office collection announcement and reported average","url":"https://corporate.townandcitygiftcards.com/fee-free-group-collecting-with-giftround/","publisher":{"@type":"Organization","name":"Town & City Gift Cards"}},{"@type":"CreativeWork","name":"[S05] GiftRound pricing and ordinary collection model","url":"https://www.giftround.com/pricing","publisher":{"@type":"Organization","name":"GiftRound"}},{"@type":"CreativeWork","name":"[S06] Full GiftRound terms","url":"https://www.giftround.com/terms","publisher":{"@type":"Organization","name":"GiftRound"}},{"@type":"CreativeWork","name":"[S07] GiftRound founder and payment-consultancy case study","url":"https://tonkr.io/case-studies/how-giftround-cut-fees-to-zero","publisher":{"@type":"Organization","name":"Tonkr"}}],"author":[{"@id":"https://giftcard.news/author/maya-bennett/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#webpage","url":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/","name":"Miconex embeds GiftRound collections in local gift-card pages","description":"More than 90 UK Town & City Gift Card programmes can start GiftRound collections from their own pages, with digital redemption and options to divide gifts.","datePublished":"2026-06-12T00:00:00.000Z","dateModified":"2026-10-19T17:50:47.442Z","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#article"},"breadcrumb":{"@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/miconex-embeds-giftround-collections-local-gift-card-pages-town-city-cards-fee.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Rewards & Loyalty","item":"https://giftcard.news/rewards-loyalty/"},{"@type":"ListItem","position":3,"name":"Miconex embeds GiftRound collections in local gift-card pages","item":"https://giftcard.news/rewards-loyalty/miconex-giftround-local-gift-card-group-collections/"}]}]}
```
