Canonical URL: https://giftcard.news/rewards-loyalty/nectar-kudoboard-recognition-rewards-partnership-june-2026/ --- description: Nectar and Kudoboard connect recognition and celebrations. The commercial logic is cross-selling complementary software through one subscription. title: Nectar and Kudoboard connect rewards and celebrations image: https://giftcard.news/images/social/v1/nectar-kudoboard-connect-employee-rewards-group-celebrations-392e907c13efbcb1d9536601b250149f.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Nectar and Kudoboard connect employee rewards with group celebrations Nectar and Kudoboard are combining recurring recognition and milestone celebrations in a bundled offer, giving each supplier a route into the other’s customer relationships. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 15, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fnectar-kudoboard-recognition-rewards-partnership-june-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Nectar+and+Kudoboard+connect+employee+rewards+with+group+celebrations&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fnectar-kudoboard-recognition-rewards-partnership-june-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Nectar+and+Kudoboard+connect+employee+rewards+with+group+celebrations+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fnectar-kudoboard-recognition-rewards-partnership-june-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Nectar and Kudoboard logos on the official partnership announcement banner.](https://giftcard.news/images/variants/v1/nectar-kudoboard-connect-employee-rewards-group-celebrations-logos-official-partnership-announcement-banner-w1280.webp) Official artwork issued with the Nectar and Kudoboard partnership announcement. Photo: Nectar and Kudoboard [Nectar](https://giftcard.news/company/nectar/) and [Kudoboard](https://giftcard.news/company/kudoboard/) announced a technology partnership on June 15, 2026, connecting employee recognition and rewards with collaborative group celebrations. The companies presented an optional integration, not an acquisition. [\[S01\]](#article-source-1) The deal brings together two different reasons an employer buys workplace software: frequent recognition for contributions and less frequent events such as an anniversary or retirement. Combining those occasions gives the suppliers more opportunities to become part of a customer’s routine. ## Complementary products, overlapping buyers Nectar offers recognition, points-based rewards, communications, surveys and workflow tools. Kudoboard focuses on group cards, celebration boards and messages contributed by colleagues. Their executives, [Trevor Larson](https://giftcard.news/person/trevor-larson/) at Nectar and [Aaron Rubens](https://giftcard.news/person/aaron-rubens/) at Kudoboard, described the partnership as a way to connect those experiences. [\[S01\]](#article-source-1) Nectar’s own packaging shows the broader direction: recognition is the base for additional communications, engagement and workflow products. That is a software expansion model, in which the company can sell more functions to an existing employer relationship rather than finding a completely new customer for each module. [\[S03\]](#article-source-3) Kudoboard brings a distinct interaction to that bundle. A group celebration gives multiple colleagues a reason to contribute, while a redeemable points balance gives an individual a reason to return. Those activities can complement one another without being interchangeable. ## One purchase, several workflows Show data tableHide data table Scroll left or right to see all columns __One purchase, several workflows__ | Component | Role in the combined offering | | ----------------------- | -------------------------------------------------------------------------------------------------- | | Recognition and rewards | Points-based appreciation with a choice of redemption options. [\[S02\]](#article-source-2) | | Celebrations | Kudoboard group experiences created directly within Nectar. [\[S02\]](#article-source-2) | | Access | A single login supported by single sign-on and HR-system integration. [\[S02\]](#article-source-2) | | Commercial packaging | A bundled subscription for joint customers. [\[S02\]](#article-source-2) | Kudoboard’s current integration page says the service went live during summer 2026, following the June announcement’s planned rollout. It also confirms that Kudoboard remains available independently. The combined subscription is an additional commercial option, not a forced migration of every existing customer. [\[S02\]](#article-source-2) The shared offer can lower the practical hurdle to cross-selling. An employer already paying for one product can add the other within a related workflow, and a single login can make it easier for employees to encounter both. The suppliers may consequently gain a larger share of the employer’s recognition budget. ## Convenience does not establish a retention result The employer still needs to distinguish software access from the money used for rewards. A celebration board records contributions; a gift card provides spending value funded through the programme. Bundling the interfaces does not make that underlying reward expenditure disappear. There is also a dependency tradeoff. A combined workflow can reduce switching between tools, but it makes the reliability of the connection and the allocation of support responsibilities more important when something fails. Neither the original announcement nor the rollout page provides a price comparison for the combined offer, a revenue-sharing formula or measured improvement in employee retention. The defensible commercial case is a broader subscription proposition and easier distribution into existing accounts. Its value to employers will depend on actual participation and whether it replaces work or merely adds another layer. ## In this article ### Companies * [Kudoboard](https://giftcard.news/company/kudoboard/) * [Nectar](https://giftcard.news/company/nectar/) ### People * [Aaron Rubens](https://giftcard.news/person/aaron-rubens/) * [Trevor Larson](https://giftcard.news/person/trevor-larson/) ### Sources and documents * [\[S01\] June 15 partnership announcement](https://www.pr.com/press-release/971085?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Nectar * [\[S02\] Integration, subscription and summer rollout](https://www.kudoboard.com/nectar/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Kudoboard * [\[S03\] Software bundle structure](https://nectarhr.com/get-pricing?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Nectar Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fnectar-kudoboard-recognition-rewards-partnership-june-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Nectar+and+Kudoboard+connect+employee+rewards+with+group+celebrations&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fnectar-kudoboard-recognition-rewards-partnership-june-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Nectar+and+Kudoboard+connect+employee+rewards+with+group+celebrations+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fnectar-kudoboard-recognition-rewards-partnership-june-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Joyogram adds Tillo gift cards and group collections to digital celebrations](https://giftcard.news/rewards-loyalty/joyogram-tillo-group-gift-cards-march-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 11, 2026 4 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [O.C. Tanner and Kudoboard Connect Group Celebrations With Culture Cloud](https://giftcard.news/rewards-loyalty/oc-tanner-kudoboard-culture-cloud-enterprise-partnership/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 25, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [SOMPO Himawari links instant reward draws to giftee’s gift redemption platform](https://giftcard.news/rewards-loyalty/sompo-himawari-giftee-instant-reward-draws/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 26, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/nectar-kudoboard-connect-employee-rewards-group-celebrations-logos-official-partnership-announcement-banner.webp","contentUrl":"https://giftcard.news/images/nectar-kudoboard-connect-employee-rewards-group-celebrations-logos-official-partnership-announcement-banner.webp","width":1920,"height":1280,"caption":"Official artwork issued with the Nectar and Kudoboard partnership announcement.","@id":"https://giftcard.news/images/nectar-kudoboard-connect-employee-rewards-group-celebrations-logos-official-partnership-announcement-banner.webp#image","encodingFormat":"image/webp","description":"Nectar and Kudoboard logos on the official partnership announcement banner.","creditText":"Nectar and Kudoboard","isBasedOn":"https://www.pr.com/press-release/971085"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/nectar-kudoboard-recognition-rewards-partnership-june-2026/#article","url":"https://giftcard.news/rewards-loyalty/nectar-kudoboard-recognition-rewards-partnership-june-2026/","headline":"Nectar and Kudoboard connect employee rewards with group celebrations","description":"Nectar and Kudoboard connect recognition and celebrations. 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