Canonical URL: https://giftcard.news/rewards-loyalty/oc-tanner-2026-breakthrough-awards-aws-icf-wellstar/ --- description: O.C. Tanner recognizes three customers at Influence Greatness, naming AWS, ICF and Wellstar recipients of its 2026 Breakthrough Awards. title: O.C. Tanner names AWS, ICF and Wellstar as 2026 Breakthrough Award recipients image: https://giftcard.news/images/social/v1/o-c-tanner-names-aws-icf-wellstar-2026-breakthrough-award-recipients-71aa1d2fe52074b8b70b13b8d56dbdce.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # O.C. Tanner names AWS, ICF and Wellstar as 2026 Breakthrough Award recipients O.C. Tanner recognizes three customers at Influence Greatness, naming AWS, ICF and Wellstar recipients of its 2026 Breakthrough Awards. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 28, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Foc-tanner-2026-breakthrough-awards-aws-icf-wellstar%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=O.C.+Tanner+names+AWS%2C+ICF+and+Wellstar+as+2026+Breakthrough+Award+recipients&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Foc-tanner-2026-breakthrough-awards-aws-icf-wellstar%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=O.C.+Tanner+names+AWS%2C+ICF+and+Wellstar+as+2026+Breakthrough+Award+recipients+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Foc-tanner-2026-breakthrough-awards-aws-icf-wellstar%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Angular bronze and black award trophy against a dark background](https://giftcard.news/images/variants/v1/o-c-tanner-names-aws-icf-wellstar-2026-breakthrough-award-recipients-angular-w1200.webp) Official award artwork accompanying O.C. Tanner's September 28, 2026 Breakthrough Awards announcement. Photo: O.C. Tanner [O.C. Tanner](https://giftcard.news/company/o-c-tanner/) named [Amazon Web Services](https://giftcard.news/company/amazon-web-services/), [ICF](https://giftcard.news/company/icf/) and [Wellstar Health System](https://giftcard.news/organization/wellstar-health-system/) as the recipients of its 2026 Breakthrough Awards on September 28\. The employee recognition and rewards provider announced the selections at its Influence Greatness conference at Black Desert Resort in southern Utah. [\[S01\]](https://giftcard.news/rewards-loyalty/oc-tanner-2026-breakthrough-awards-aws-icf-wellstar/#article-source-1) Amazon Web Services received the award for Intentional Culture, ICF for Culture Under Pressure, and Wellstar for Aligned Impact. The awards recognize customers within O.C. Tanner's own community, rather than independently ranking the wider employee recognition market. The company says it selected the recipients from customer stories, operating practices and employee experiences. Its announcement does not disclose a scoring methodology, the number of applicants or quantified results for the three winning programmes. ## Customer recognition within a rewards business O.C. Tanner supplies Culture Cloud recognition software and reward fulfilment. Its global marketplace includes retailer gift cards, a Thanks Visa Cash Card, merchandise, travel and charitable donations. Employers can use points-based recognition programmes with centralized budgets and reporting. [\[S02\]](https://giftcard.news/rewards-loyalty/oc-tanner-2026-breakthrough-awards-aws-icf-wellstar/#article-source-2) A separate supplier case study provides operating evidence for award recipient ICF. It reports that 90% of employees received recognition during one year and 88% used You Matter to recognize others. These overlapping measures describe reach and participation, not mutually exclusive groups. The page does not identify the reporting year, exact employee denominator or measurement window for the 88% figure. They should therefore be read as historical case-study observations available on October 19, 2026, rather than current-year results. [\[S03\]](https://giftcard.news/rewards-loyalty/oc-tanner-2026-breakthrough-awards-aws-icf-wellstar/#article-source-3) The data behind the story ### ICF case study: receiving and giving recognition Two measures of participation in the award recipient’s You Matter programme, as reported by its platform supplier. Reported share of employees % Tap or hover for details. All values are also available in the data table. Source O.C. Tanner: ICF client case study Supplier-published customer evidence. Reporting year, exact denominators and the giving-recognition measurement window are not disclosed. The groups overlap. Recognition includes non-monetary messages and awards; these are not gift-card redemption or spending rates. Show data tableHide data table Scroll left or right to see all columns __ICF case study: receiving and giving recognition (%)__ | Category | Reported share of employees | | ------------------------------------------------- | --------------------------- | | Employees recognized in one year | 90% | | Employees using the programme to recognize others | 88% | The awards give the provider examples of customer use across technology, consulting and healthcare. Chief Marketing and People Officer [Mindi Cox](https://giftcard.news/person/mindi-cox/) described the recipients as demonstrating how recognition can support workplace connection and performance. Those are the provider's assessments; the release supplies no evidence that the awards themselves represent new contracts or expanded gift-card spending. [\[S01\]](https://giftcard.news/rewards-loyalty/oc-tanner-2026-breakthrough-awards-aws-icf-wellstar/#article-source-1) The announcement is a customer milestone for the recognition operator. It does not change the platform's reward catalogue, redemption terms or service pricing. ## In this article ### Companies * [Amazon Web Services](https://giftcard.news/company/amazon-web-services/) * [ICF](https://giftcard.news/company/icf/) * [O.C. Tanner](https://giftcard.news/company/o-c-tanner/) ### People * [Mindi Cox](https://giftcard.news/person/mindi-cox/) ### Organizations * [Wellstar Health System](https://giftcard.news/organization/wellstar-health-system/) ### Sources and documents * [\[S01\] 2026 Breakthrough Award recipients announced September 28](https://www.octanner.com/press/octanner-celebrates-leading-clients-with-the-2026-breakthrough-awards?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — O.C. Tanner * [\[S02\] Gift-card and other reward fulfilment within Culture Cloud](https://www.octanner.com/products/global-rewards?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — O.C. Tanner * [\[S03\] ICF You Matter recognition programme case study](https://www.octanner.com/client-stories/icf?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — O.C. Tanner Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Foc-tanner-2026-breakthrough-awards-aws-icf-wellstar%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=O.C.+Tanner+names+AWS%2C+ICF+and+Wellstar+as+2026+Breakthrough+Award+recipients&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Foc-tanner-2026-breakthrough-awards-aws-icf-wellstar%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=O.C.+Tanner+names+AWS%2C+ICF+and+Wellstar+as+2026+Breakthrough+Award+recipients+https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Foc-tanner-2026-breakthrough-awards-aws-icf-wellstar%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [SOMPO Himawari links instant reward draws to giftee’s gift redemption platform](https://giftcard.news/rewards-loyalty/sompo-himawari-giftee-instant-reward-draws/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 26, 2026 4 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [TOUMEI moves digital-gift shareholder rewards to four annual rounds](https://giftcard.news/rewards-loyalty/toumei-digital-gift-shareholder-rewards-four-annual-rounds/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 15, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [IDOM schedules final generic digital-gift award for November 2027](https://giftcard.news/rewards-loyalty/idom-generic-digital-gift-shareholder-programme-final-award-2027/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 14, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Maya Bennett editorial profile.","@id":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Maya Bennett, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/o-c-tanner-names-aws-icf-wellstar-2026-breakthrough-award-recipients-angular.webp","contentUrl":"https://giftcard.news/images/o-c-tanner-names-aws-icf-wellstar-2026-breakthrough-award-recipients-angular.webp","width":1200,"height":815,"caption":"Official award artwork accompanying O.C. 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