Canonical URL: https://giftcard.news/rewards-loyalty/old-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a/ --- description: Old Navy reports strong early traffic and video figures for its MrBeast partnership, which includes gift-card prizes. Redemption and sales effects remain undisclosed. title: Old Navy puts gift-card rewards inside its MrBeast campaign image: https://giftcard.news/images/social/v1/old-navy-puts-gift-card-rewards-inside-mrbeast-campaign-b44449a33c0a3c5d6c0e4c715e5c803f.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Old Navy puts gift-card rewards inside its MrBeast campaign Old Navy reports strong early traffic and video figures for its MrBeast partnership, which includes gift-card prizes. Redemption and sales effects remain undisclosed. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 11, 2026 3 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fold-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Old%20Navy%20puts%20gift-card%20rewards%20inside%20its%20MrBeast%20campaign "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fold-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Old%20Navy%20puts%20gift-card%20rewards%20inside%20its%20MrBeast%20campaign%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fold-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![MrBeast and two campaign participants holding a school-lunch presentation check during the Old Navy back-to-school campaign](https://giftcard.news/images/variants/v1/old-navy-puts-gift-card-rewards-inside-mrbeast-campaign-two-participants-holding-w1200.webp) Old Navy’s campaign with MrBeast included a school-lunch initiative as well as gift-card prizes. Photo: Old Navy, via Marketing Dive [Old Navy](https://giftcard.news/company/old-navy/) is using gift cards as part of its back-to-school collaboration with [MrBeast](https://giftcard.news/person/mrbeast/), placing a familiar retail reward inside entertainment built for a creator’s audience. Students answering meme-themed trivia received cash and Old Navy gift cards, according to [Marketing Dive](https://giftcard.news/organization/marketing-dive/)’s September 11 report. [\[S01\]](#article-source-1) For gift-card operators, the interesting question is what happens after the video. A campaign can generate attention, while the card gives a recipient a separate reason to shop. Those are different outcomes, and the figures disclosed so far measure the first much more clearly than the second. ## The early results are attention metrics The company shared three early indicators with Marketing Dive. These measure audience response to the campaign with MrBeast, whose name is Jimmy Donaldson, rather than gift-card redemption. [\[S01\]](#article-source-1) Scroll left or right to see all columns __The early results are attention metrics__ | Company-reported measure | Reported result | What it measures | | ------------------------------------------------------------- | ---------------------- | ----------------------------------------------- | | Online kids’ assortment traffic | More than 22% increase | Visits in the days immediately following launch | | Campaign video views worldwide | More than 100 million | Video consumption, not unique shoppers | | [YouTube](https://giftcard.news/company/youtube/) impressions | 1.4 billion | Content exposure, not completed purchases | Source: company figures reported by Marketing Dive. These measures have different units and should not be added together. The report does not establish a gift-card redemption rate, incremental gift-card sales or campaign profitability. [\[S01\]](#article-source-1) A view is not a customer, an impression is not a visit, and a visit is not a transaction. Without a disclosed comparison group or a breakdown of paid and organic distribution, the published totals cannot isolate how much of the response came from the gift cards themselves. ## Why the retailer is watching traffic The campaign arrives after a weaker quarter for the brand. In its official results for the quarter ended August 1, 2026, parent [Gap Inc.](https://giftcard.news/company/gap-inc/) reported Old Navy net sales of $2.1 billion, down 4% year on year, and a 4% decline in comparable sales. It attributed the performance to softer women’s seasonal merchandise and an unexpected slowdown in traffic. [\[S02\]](#article-source-2) Those quarterly sales figures and the later campaign traffic numbers cover different periods and different measures. They cannot be used to calculate a turnaround or a return on marketing spending. The relevant commercial question is whether renewed interest eventually produces purchases and repeat visits, after accounting for the cost of reaching and rewarding customers. ## The card is the connection to a shopping trip Old Navy’s ordinary U.S. gift-card product can be used online and in stores across Old Navy, [Gap](https://giftcard.news/company/gap/), [Banana Republic](https://giftcard.news/company/banana-republic/) and [Athleta](https://giftcard.news/company/athleta/). The retailer says that product has no expiry date or service fees and cannot be redeemed for cash except where the law requires it. These are the published terms of the standard retail product, not independently confirmed terms for every prize distributed in the campaign. [\[S03\]](#article-source-3) That distinction matters in promotional gifting. The campaign’s public reach and the usefulness of a recipient’s reward are separate design decisions. A useful evaluation would track cards awarded, activated and redeemed, the time until use, and spending above the card’s value. None of those campaign-specific figures is established by the disclosed audience totals. ## A continuing relationship, with execution still to prove [Damon Berger](https://giftcard.news/person/damon-berger/), who leads shared marketing services at Gap Inc., publicly confirmed the partnership and credited Old Navy’s internal team for delivering it. His post identifies a continuing collaboration rather than a one-day giveaway. [\[S04\]](#article-source-4) There is also a leadership transition ahead. Gap Inc. announced that [Michael Francis](https://giftcard.news/person/michael-francis/) will become Old Navy’s president and CEO on November 2, 2026, succeeding [Haio Barbeito](https://giftcard.news/person/haio-barbeito/). That is a future effective date, not a change that had already taken place when the September campaign results were reported. [\[S05\]](#article-source-5) The immediate lesson for the gift-card industry is practical: rewards can form part of creator entertainment without becoming the whole proposition. The evidence supports strong reported exposure for the collaboration. Whether the reward mechanism created additional profitable demand remains a question for later transaction and redemption data. ## Sources and documents ExpandCollapse * [\[S01\] Old Navy campaign report, September 11, 2026](https://www.marketingdive.com/news/old-navys-mrbeast-deal-boosts-engagement-amid-bigger-bet-on-creators/830100/?utm%5Fsource=giftcard.news) — Marketing Dive * [\[S02\] Second-quarter fiscal 2026 results, August 27, 2026](https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Second-Quarter-Fiscal-2026-Results/default.aspx?utm%5Fsource=giftcard.news) — Gap Inc. * [\[S03\] Standard U.S. gift-card product terms](https://oldnavy.gap.com/browse/product.do?mlink=5151%2C1%2CFooter%5FGift%5FCards&pid=000152&vid=1&utm%5Fsource=giftcard.news) — Old Navy * [\[S04\] Campaign partnership confirmation by Damon Berger](https://www.linkedin.com/posts/damonberger%5Fold-navys-mrbeast-deal-boosts-engagement-activity-7504179299860668416-HOIC?utm%5Fsource=giftcard.news) — Gap Inc. * [\[S05\] Old Navy leadership transition effective November 2, 2026](https://www.gapinc.com/en-us/articles/2026/08/gap-inc-announces-leadership-transition-at-old-nav?utm%5Fsource=giftcard.news) — Gap Inc. ## In this article ### Companies * [Athleta](https://giftcard.news/company/athleta/) * [Banana Republic](https://giftcard.news/company/banana-republic/) * [Gap](https://giftcard.news/company/gap/) * [Gap Inc.](https://giftcard.news/company/gap-inc/) * [Old Navy](https://giftcard.news/company/old-navy/) * [YouTube](https://giftcard.news/company/youtube/) ### People * [Damon Berger](https://giftcard.news/person/damon-berger/) * [Haio Barbeito](https://giftcard.news/person/haio-barbeito/) * [Michael Francis](https://giftcard.news/person/michael-francis/) * [MrBeast](https://giftcard.news/person/mrbeast/) ### Organizations * [Marketing Dive](https://giftcard.news/organization/marketing-dive/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fold-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Old%20Navy%20puts%20gift-card%20rewards%20inside%20its%20MrBeast%20campaign "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fold-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Old%20Navy%20puts%20gift-card%20rewards%20inside%20its%20MrBeast%20campaign%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fold-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [GCVA names its 2026 Hall of Fame winners as Tillo takes two awards](https://giftcard.news/rewards-loyalty/gcva-hall-of-fame-awards-2026-winners/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 18, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/old-navy-puts-gift-card-rewards-inside-mrbeast-campaign-two-participants-holding.webp","contentUrl":"https://giftcard.news/images/old-navy-puts-gift-card-rewards-inside-mrbeast-campaign-two-participants-holding.webp","width":1200,"height":675,"caption":"Old Navy’s campaign with MrBeast included a school-lunch initiative as well as gift-card prizes.","@id":"https://giftcard.news/images/old-navy-puts-gift-card-rewards-inside-mrbeast-campaign-two-participants-holding.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/old-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a/#article","url":"https://giftcard.news/rewards-loyalty/old-navy-sees-boost-in-engagement-with-mrbeast-partnership-6cc08e12c38a/","headline":"Old Navy puts gift-card rewards inside its MrBeast campaign","description":"Old Navy reports strong early traffic and video figures for its MrBeast partnership, which includes gift-card prizes. 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