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---
description: One10's insurance incentive guidance connects agent communications, engagement data, reward design and ongoing evaluation across direct and agency sales channels.
title: One10 outlines insurance sales incentives for agent engagement and reward choice
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# One10 outlines insurance sales incentives for agent engagement and reward choice

One10's insurance incentive guidance connects agent communications, engagement data, reward design and ongoing evaluation across direct and agency sales channels.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) Published: September 22, 2024 at 12:56 PM 2 min read 

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[One10](https://giftcard.news/company/one10/) has outlined four areas for insurers designing sales incentive programmes: communication, participant engagement, rewards and evaluation. The guidance covers both insurers working through independent agencies and those using direct sales teams, with an emphasis on maintaining the relationship with the people selling their products.

The company describes a Midwest insurer that sends independent agents monthly reminders about incentive promotions and redeeming points. According to One10, those messages achieved open rates close to 40% with no opt-outs. The insurer is not named and the article does not specify the measurement period, so the figures are an individual example rather than an industry-wide benchmark.

Communication is intended to make the programme and its objectives visible to agents, including when face-to-face education is impractical. Once participants engage, One10 recommends examining performance by geography, agency and product to inform subsequent promotions and training.

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## Sources and documents

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* [4 Components for Insurance Incentives to Achieve Sales Growth](https://www.one10marketing.com/resources/blog/4-components-for-insurance-incentives-to-achieve-sales-growth/?utm%5Fsource=giftcard.news) — one10marketing.com

## In this article

### Companies

* [One10](https://giftcard.news/company/one10/)

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About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

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