Canonical URL: https://giftcard.news/rewards-loyalty/online-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af/ --- description: Online Rewards’ 2021 guidance covers revised earning rules, digital gift cards, mobile redemption and partner education for remote B2B relationships. title: Online Rewards outlines digital B2B incentive design after the shift to remote sales image: https://giftcard.news/images/social/v1/online-rewards-outlines-digital-b2b-incentive-design-after-shift-remote-sales-802cb39b2ae7f595b6375b7b08845b95.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) 3. Online Rewards outlines digital B2B incentive design after the shift to remote sales [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News # Online Rewards outlines digital B2B incentive design after the shift to remote sales Online Rewards’ 2021 guidance covers revised earning rules, digital gift cards, mobile redemption and partner education for remote B2B relationships. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) Published: May 13, 2021 at 03:38 PM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fonline-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Online%20Rewards%20outlines%20digital%20B2B%20incentive%20design%20after%20the%20shift%20to%20remote%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fonline-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Online%20Rewards%20outlines%20digital%20B2B%20incentive%20design%20after%20the%20shift%20to%20remote%20sales%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fonline-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Online Rewards outlines digital B2B incentive design after the shift to remote sales](https://giftcard.news/images/variants/v1/online-rewards-outlines-digital-b2b-incentive-design-after-shift-remote-sales-w1280.webp) Photo: Source: online-rewards.com [Online Rewards](https://giftcard.news/company/online-rewards/) has set out changes to B2B incentive programs as sales and partner communication moved online during the pandemic. Its May 2021 guidance argues that a digital program also requires changes to earning rules, reward selection and ongoing support. The company recommends reviewing performance thresholds against actual market conditions. It also identifies training, referrals, testimonials and other activities that can support a longer-term commercial relationship when immediate sales volumes are under pressure. Digital gift cards feature as a reward option when travel or physical experiences are less accessible. The article emphasizes a catalog suited to participants’ locations, preferences and circumstances. Online Rewards draws on the convenience of consumer ecommerce as a model for B2B redemption. Clear earning information, personalization and mobile access are presented as ways to make the program easier for customers and channel partners to use. Communication remains part of the delivery. The guidance calls for accessible product information, educational materials, updates about program changes and opportunities for participants to give feedback. The article also recommends helping channel partners develop their own capabilities. Its central operational point is that moving an incentive program online involves the whole partner experience, from understanding the rules to receiving a useful reward and finding assistance when needed. ## Sources and documents ExpandCollapse * [The “New Normal” is Digital-First. How Do I Adjust My B2B Incentives Program?](https://online-rewards.com/blog/digital-first-how-to-adjust-b2b-incentives-program/?utm%5Fsource=giftcard.news) — Online Rewards ## In this article ### Companies * [Online Rewards](https://giftcard.news/company/online-rewards/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fonline-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Online%20Rewards%20outlines%20digital%20B2B%20incentive%20design%20after%20the%20shift%20to%20remote%20sales "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fonline-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Online%20Rewards%20outlines%20digital%20B2B%20incentive%20design%20after%20the%20shift%20to%20remote%20sales%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fonline-rewards-outlines-digital-b2b-incentive-design-after-the-shift-to-remo-098b804874af%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [GBK awards gifting event includes dining vouchers and brand experiences](https://giftcard.news/rewards-loyalty/gbk-awards-gifting-event-includes-dining-vouchers-and-brand-experiences-a4963844fdf2/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Brightspot outlines VIP hospitality and gifting for channel rewards](https://giftcard.news/rewards-loyalty/brightspot-vip-hospitality-gifting-channel-rewards/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 14, 2026 3 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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