Canonical URL: https://giftcard.news/rewards-loyalty/perkbox-runa-gift-card-preferred-supplier-agreement/ --- description: Perkbox names Runa preferred supplier after a competitive review. We examine the gift-card fulfilment economics behind the renewed agreement. title: Perkbox renews Runa gift card supply agreement image: https://giftcard.news/images/social/v1/perkbox-renews-runa-gift-card-partnership-after-supplier-review-a105f29ef2190a18753331cf8973080e.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Perkbox renews Runa gift card partnership after supplier review The multi-year agreement consolidates supply as the employee-benefits business integrates its platforms. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 24, 2026 3 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fperkbox-runa-gift-card-preferred-supplier-agreement%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Perkbox%20renews%20Runa%20gift%20card%20partnership%20after%20supplier%20review "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fperkbox-runa-gift-card-preferred-supplier-agreement%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Perkbox%20renews%20Runa%20gift%20card%20partnership%20after%20supplier%20review%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fperkbox-runa-gift-card-preferred-supplier-agreement%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![A man using a laptop behind Perkbox branding in official Runa customer case-study artwork.](https://giftcard.news/images/variants/v1/perkbox-renews-runa-gift-card-partnership-after-supplier-review-man-using-laptop-w865.webp) Company case-study artwork illustrating the existing Perkbox relationship. It predates the renewed agreement. Photo: Runa [Perkbox](https://giftcard.news/company/perkbox/) has renewed its relationship with [Runa](https://giftcard.news/company/runa/), naming the payout company its preferred supplier after a competitive review. The global, multi-year agreement announced on September 24 consolidates existing contracts and extends a relationship approaching a decade. [\[S01\]](#article-source-1) For the gift-card industry, the decision concerns the infrastructure behind employee rewards: how a benefits platform obtains prepaid value, fulfils orders and manages its suppliers as its own business becomes larger and more integrated. ## The businesses behind the agreement London-based Runa began in 2016 as WeGift, an API business for digital gift cards founded by [Aron Alexander](https://giftcard.news/person/aron-alexander/). It adopted the Runa name in 2023 and expanded into other payout methods, including prepaid cards and transfers. Its position is upstream of the employee-facing benefits service, supplying the technology through which rewards can be delivered. [\[S02\]](#article-source-2) Perkbox brings employee discounts, benefits, recognition and wellbeing services into one application. It joined forces with [Vivup](https://giftcard.news/company/vivup/) in 2024 and presented a unified platform under the Perkbox brand in September 2025\. That earlier announcement combined private-sector perks technology with Vivup's public-sector benefits operations. It provides the corporate context for consolidating suppliers now. [\[S03\]](#article-source-3) The two businesses therefore perform different jobs. Perkbox packages services for employers and their workforces; Runa supplies payout infrastructure. An employer buying a benefits platform is not necessarily choosing or integrating each of its underlying gift-card suppliers. ## Why fulfilment is a commercial decision An earlier Runa case study gives a more tangible explanation of the relationship than the new contract's promotional language. It says Perkbox previously bought as much as £1 million in physical gift cards in bulk and held inventory. Digital fulfilment replaced parts of that process, while API reporting and a single contact for hundreds of brands simplified ordering and stock management. These are historical, supplier-reported observations, not results from the new agreement. [\[S04\]](#article-source-4) The distinction between a card catalogue and its operating costs matters. A benefits provider must fund, deliver and reconcile rewards, not merely display attractive brands. Consolidated fulfilment can reduce the number of supplier relationships staff need to administer. Conversely, relying on a central provider makes its reliability and commercial terms important to the platform's own customer experience. Perkbox's commercial chief [Louis Kwakye](https://giftcard.news/person/louis-kwakye/) linked the renewal to customers' cost pressures and workforce-retention concerns. The announcement discloses neither contract value nor exact duration, pricing or exclusivity. Preferred-supplier status should therefore not be read as an exclusive arrangement or a quantified saving. [\[S01\]](#article-source-1) ## What success would look like The commercial opportunity is continuity through consolidation. Perkbox can keep reward fulfilment connected to the broader benefits experience described in its platform announcement; Runa retains an established route to employer-funded rewards. That is an interpretation of the businesses' roles, rather than evidence of higher margins. [\[S02\]](#article-source-2) [\[S03\]](#article-source-3) For employees, the meaningful outcomes would be competitive reward value and dependable delivery. For the companies, they would be lower servicing friction and sustained transaction activity. The renewed agreement establishes the relationship through which those outcomes may be pursued. It does not demonstrate that they have already improved. ## In this article ### Companies * [Perkbox](https://giftcard.news/company/perkbox/) * [Runa](https://giftcard.news/company/runa/) * [Vivup](https://giftcard.news/company/vivup/) ### People * [Aron Alexander](https://giftcard.news/person/aron-alexander/) * [Louis Kwakye](https://giftcard.news/person/louis-kwakye/) ### Sources and documents * [\[S01\] September 24 preferred-supplier agreement](https://runa.io/press-release/perkbox-renews-nearly-decade-long-partnership-with-runa-naming-runa-preferred-supplier-in-multi-year-agreement?utm%5Fsource=giftcard.news) — Runa * [\[S02\] Runa company history and business model](https://runa.io/about?utm%5Fsource=giftcard.news) — Runa * [\[S03\] Perkbox and Vivup platform integration, September 2025](https://www.perkbox.com/resources/blog/meet-the-new-perkbox?utm%5Fsource=giftcard.news) — Perkbox * [\[S04\] Historical Perkbox fulfilment case study](https://runa.io/hubfs/Runa%20case%20studies/Runa%20-%20Perkbox%20Case%20Study.pdf?utm%5Fsource=giftcard.news) — Runa Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fperkbox-runa-gift-card-preferred-supplier-agreement%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Perkbox%20renews%20Runa%20gift%20card%20partnership%20after%20supplier%20review "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fperkbox-runa-gift-card-preferred-supplier-agreement%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Perkbox%20renews%20Runa%20gift%20card%20partnership%20after%20supplier%20review%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fperkbox-runa-gift-card-preferred-supplier-agreement%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Postcode Loterij begins €15 Albert Heijn gift-card rollout for millions of participants](https://giftcard.news/rewards-loyalty/postcode-loterij-albert-heijn-gift-card-rollout-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 22, 2026 3 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [GCVA names its 2026 Hall of Fame winners as Tillo takes two awards](https://giftcard.news/rewards-loyalty/gcva-hall-of-fame-awards-2026-winners/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 18, 2026 4 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 3 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/perkbox-renews-runa-gift-card-partnership-after-supplier-review-man-using-laptop.webp","contentUrl":"https://giftcard.news/images/perkbox-renews-runa-gift-card-partnership-after-supplier-review-man-using-laptop.webp","width":865,"height":474,"caption":"Company case-study artwork illustrating the existing Perkbox relationship. 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