Canonical URL: https://giftcard.news/rewards-loyalty/pulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59/ --- description: The May 2025 partnership joined contextual engagement technology with a rewards marketplace spanning gift cards, merchandise, experiences and travel. title: Pulse iD and Loylogic partner on real-time loyalty offers and global rewards image: https://giftcard.news/images/social/v1/pulse-id-loylogic-partner-real-time-loyalty-offers-global-rewards-b17b614a91a5cbd455647e7b0fac9233.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Pulse iD and Loylogic partner on real-time loyalty offers and global rewards The May 2025 partnership joined contextual engagement technology with a rewards marketplace spanning gift cards, merchandise, experiences and travel. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 22, 2025 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fpulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Pulse%20iD%20and%20Loylogic%20partner%20on%20real-time%20loyalty%20offers%20and%20global%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fpulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Pulse%20iD%20and%20Loylogic%20partner%20on%20real-time%20loyalty%20offers%20and%20global%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fpulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Representatives of Pulse iD and Loylogic at the partnership event](https://giftcard.news/images/variants/v1/pulse-id-loylogic-partner-real-time-loyalty-offers-global-rewards-representatives-partnership-w621.webp) Official partnership photograph published by Loylogic with its 2025 announcement. Photo: Loylogic / Pulse iD [Pulse iD](https://giftcard.news/company/pulse-id/) and [Loylogic](https://giftcard.news/company/loylogic/) announced a partnership at [Seamless Middle East](https://giftcard.news/organization/seamless-middle-east/) 2025 to combine real-time customer engagement with a global rewards marketplace. Pulse iD’s release carried a May 22, 2025 dateline; Loylogic published its account on June 16\. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) ## Matching the offer to the moment The companies described a combination of Pulse iD’s card-linked offers, location-based triggers and behavioural targeting with Loylogic’s sourcing and fulfilment capabilities. The proposed audience included banks, fintechs and merchants. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) Scroll left or right to see all columns __Matching the offer to the moment__ | Partner | Capability described in the announcement | | -------- | ----------------------------------------------------------------------- | | Pulse iD | Contextual engagement, card-linked offers and real-time personalisation | | Loylogic | Reward sourcing, merchant-funded offers and global fulfilment | Loylogic cited a catalog of more than 10 million rewards across merchandise, gift cards, experiences and travel, and a reach exceeding 50 million loyalty consumers. Those were supplier-wide scope figures, not the number of people or rewards already using the new joint proposition. [\[S01\]](#article-source-1) ## An integration proposition, with outcomes still to establish The releases did not name a first bank deployment, disclose commercial terms or report a measured retention improvement from the combined service. Statements about stronger engagement and new revenue opportunities expressed the partners’ ambitions. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) The practical link is between deciding when an offer is relevant and delivering the promised reward. A recommendation engine can identify a suitable moment, but the customer still needs a reward that is available in the right market and can be fulfilled reliably. For gift-card operators, the partnership placed gift cards inside a broader choice of rewards rather than treating them as a standalone promotion. Its value would depend on the execution of that end-to-end journey and the results of individual programmes, not on catalog size alone. ## Sources and documents ExpandCollapse * [\[S01\] Company announcement](https://www.loylogic.com/news/pulse-id-and-loylogic-join-forces-to-deliver-smarter-loyalty-engagement?utm%5Fsource=giftcard.news) — www.loylogic.com * [\[S02\] Partner announcement with May 22, 2025 dateline](https://www.pulseid.com/news/pulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement/?utm%5Fsource=giftcard.news) — Pulse iD ## In this article ### Companies * [Loylogic](https://giftcard.news/company/loylogic/) * [Pulse iD](https://giftcard.news/company/pulse-id/) ### Organizations * [Seamless Middle East](https://giftcard.news/organization/seamless-middle-east/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fpulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Pulse%20iD%20and%20Loylogic%20partner%20on%20real-time%20loyalty%20offers%20and%20global%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fpulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Pulse%20iD%20and%20Loylogic%20partner%20on%20real-time%20loyalty%20offers%20and%20global%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fpulse-id-and-loylogic-partner-to-deliver-smarter-loyalty-engagement-solu-0000b97b0e59%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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