Canonical URL: https://giftcard.news/rewards-loyalty/questrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d/ --- description: A June 2025 customer account said 87% of the global workforce had registered, with gift cards among the options for redeeming recognition points. title: Questrade reports broad uptake of QuestStars recognition programme image: https://giftcard.news/images/social/v1/questrade-reports-broad-uptake-queststars-recognition-programme-798d7b996c51d2c4d0358c794b4a3bfb.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Questrade reports broad uptake of QuestStars recognition programme A June 2025 customer account said 87% of the global workforce had registered, with gift cards among the options for redeeming recognition points. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 2, 2025 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fquestrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Questrade%20reports%20broad%20uptake%20of%20QuestStars%20recognition%20programme "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fquestrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Questrade%20reports%20broad%20uptake%20of%20QuestStars%20recognition%20programme%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fquestrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Illustration of employees outside a Questrade building](https://giftcard.news/images/variants/v1/questrade-reports-broad-uptake-queststars-recognition-programme-illustration-employees-outside-building-w1280.webp) Official illustration accompanying Workstars’ Questrade customer account. Photo: Workstars [Questrade Financial Group](https://giftcard.news/company/questrade-financial-group/) had registered 87% of its workforce on QuestStars, its [Workstars](https://giftcard.news/company/workstars/)\-powered employee recognition platform, according to a customer account published on June 2, 2025\. The programme had launched in August 2024 across a workforce spanning seven countries. [\[S01\]](#article-source-1) ## Recognition and redemption QuestStars supported peer, manager and team recognition, service milestones and an annual awards process. Employees could redeem points for gift cards, branded merchandise or payroll transfers. Those choices placed gift cards within a broader set of reward options. [\[S01\]](#article-source-1) Scroll left or right to see all columns __Recognition and redemption__ | Measure reported in the case study | Population or comparison | | ------------------------------------------------------------- | ------------------------------- | | 87% registered | Questrade’s global workforce | | More than 85% recognised in the first six months | Registered platform users | | Five-point increase in feedback and recognition survey factor | Compared with the previous year | The first two percentages use different denominators. Registration measured the workforce as a whole; receipt of recognition measured registered users. They are not two parts of one total. The survey change was reported in points, rather than as a five percent increase. [\[S01\]](#article-source-1) ## A useful implementation account, with limits The case was published by the platform supplier and described the customer’s experience. It did not disclose a control group or show that the software alone caused the survey improvement. It also did not report what share of redemptions went to gift cards. [\[S01\]](#article-source-1) For another employer, the practical question is whether recognition reaches staff throughout the organisation and becomes part of ordinary working life. Registration is one indicator of access. The distribution of recognition and the recipient’s ability to choose a useful reward answer different questions. The account offers a concrete example of combining visible recognition with several redemption routes. It supports a discussion of programme adoption while leaving the wider effects on retention and performance to be demonstrated separately. ## Sources and documents ExpandCollapse * [\[S01\] Company announcement](https://www.workstars.com/recognition-and-engagement-blog/2025/06/02/values-in-action-questrade-building-culture-of-recognition-and-belonging/?utm%5Fsource=giftcard.news) — www.workstars.com ## In this article ### Companies * [Questrade Financial Group](https://giftcard.news/company/questrade-financial-group/) * [Workstars](https://giftcard.news/company/workstars/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fquestrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Questrade%20reports%20broad%20uptake%20of%20QuestStars%20recognition%20programme "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fquestrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Questrade%20reports%20broad%20uptake%20of%20QuestStars%20recognition%20programme%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fquestrade-financial-group-launches-queststars-recognition-platform-to-re-187aa867335d%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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