Canonical URL: https://giftcard.news/rewards-loyalty/runa-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7/ --- description: A March 2021 case study explains how Look After My Bills combined paid media and incentives, while planning fuller API integration for customer-level insight. title: Runa case study details Look After My Bills' gift card acquisition campaigns image: https://giftcard.news/images/social/v1/runa-case-study-details-look-after-my-bills-gift-card-acquisition-campaigns-d0cf675dc7a3d1086b2612c20b05d916.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Runa case study details Look After My Bills' gift card acquisition campaigns A March 2021 case study explains how Look After My Bills combined paid media and incentives, while planning fuller API integration for customer-level insight. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 10, 2021 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fruna-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20case%20study%20details%20Look%20After%20My%20Bills'%20gift%20card%20acquisition%20campaigns "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fruna-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20case%20study%20details%20Look%20After%20My%20Bills'%20gift%20card%20acquisition%20campaigns%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fruna-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Runa case study details Look After My Bills' gift card acquisition campaigns](https://giftcard.news/images/variants/v1/runa-case-study-details-look-after-my-bills-gift-card-acquisition-campaigns-w650.webp) Photo: Source: runa.io [Look After My Bills](https://giftcard.news/company/look-after-my-bills/) used digital gift cards alongside paid advertising and other incentives as it grew to 500,000 customers over two years, according to a March 2021 case study published by the provider now known as [Runa](https://giftcard.news/company/runa/). The total describes the company's overall acquisition result, rather than customers attributed solely to gift card campaigns. Marketing manager [Polly Holden](https://giftcard.news/person/polly-holden/), who joined the energy auto-switching service in 2018, described a mix spanning paid search, email and television. Early publicity and affiliate activity followed the company's Dragons' Den fundraising, with [Facebook](https://giftcard.news/company/facebook/) advertising becoming an important acquisition channel. The team treated incentives as something that could improve offers across those channels, not as a separate marketing channel. Both physical gifts and digital gift cards were used, with the latter described as easier to distribute and scale. Look After My Bills assessed campaigns against acquisition volume and cost per acquisition, including the cost of the reward. The company said improved conversion could lower the overall acquisition cost, but the case study did not publish a specific reduction percentage. Its approach evolved from working directly with one gift card brand in 2018 to offering a broader selection through a platform. [The Body Shop](https://giftcard.news/company/the-body-shop/) and [Sports Direct](https://giftcard.news/company/sports-direct/) were among the brands the team found performed well, illustrating why it compared recipient responses rather than relying only on assumed customer preferences. The team also refreshed incentives over time and revisited prospects who had not responded to an earlier offer. Monthly acquisition and budget targets allowed it to adjust the level of incentive activity as campaigns progressed. At the time of the case study, Look After My Bills was considering full API integration to connect reward history more closely with its CRM and segment customers. That integration was described as a planned step, while ordering and fulfilment through the provider were already part of the campaign process. ## Sources and documents ExpandCollapse * [Look After My Bills: How to get 500,000 customers in 2 years](https://runa.io/blog/look-after-my-bills-how-to-get-500000-customers-in-2-years?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Facebook](https://giftcard.news/company/facebook/) * [Look After My Bills](https://giftcard.news/company/look-after-my-bills/) * [Runa](https://giftcard.news/company/runa/) * [Sports Direct](https://giftcard.news/company/sports-direct/) * [The Body Shop](https://giftcard.news/company/the-body-shop/) ### People * [Polly Holden](https://giftcard.news/person/polly-holden/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fruna-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20case%20study%20details%20Look%20After%20My%20Bills'%20gift%20card%20acquisition%20campaigns "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fruna-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20case%20study%20details%20Look%20After%20My%20Bills'%20gift%20card%20acquisition%20campaigns%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fruna-case-study-details-look-after-my-bills-gift-card-acquisition-campai-8a5949b342c7%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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