Canonical URL: https://giftcard.news/rewards-loyalty/sendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2/ --- description: The November 2024 case describes an outbound workflow using Clay and UserGems, with reported response rates of 11% to 18%. title: Sendoso reports $1 million-plus quarterly pipeline from personalised gifting image: https://giftcard.news/images/social/v1/sendoso-reports-1-million-plus-quarterly-pipeline-personalised-gifting-2867606aed75b0779c1e2dcfb411494c.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Sendoso reports $1 million-plus quarterly pipeline from personalised gifting The November 2024 case describes an outbound workflow using Clay and UserGems, with reported response rates of 11% to 18%. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 20, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fsendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Sendoso%20reports%20%241%20million-plus%20quarterly%20pipeline%20from%20personalised%20gifting "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fsendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Sendoso%20reports%20%241%20million-plus%20quarterly%20pipeline%20from%20personalised%20gifting%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fsendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Sendoso’s official artwork for its Clay and strategic gifting case study](https://giftcard.news/images/variants/v1/sendoso-reports-1-million-plus-quarterly-pipeline-personalised-gifting-s-official-artwork-w1030.webp) Official campaign illustration published by Sendoso. Photo: Sendoso [Sendoso](https://giftcard.news/company/sendoso/) said a personalised outbound programme generated more than $1 million in sales-qualified pipeline per quarter, in a November 20, 2024 account by [Kacie Jenkins](https://giftcard.news/person/kacie-jenkins/). The approach combined data enrichment through [Clay](https://giftcard.news/company/clay/), signals from [UserGems](https://giftcard.news/company/usergems/) and gift selection through Sendoso. [\[S01\]](#article-source-1) ## Personalisation before the send The company described using professional and contextual information to select relevant outreach and gifts, including restaurant or spa gift cards. It reported response rates of 11% to 18% and three times the prospect volume without expanding the team. [\[S01\]](#article-source-1) Scroll left or right to see all columns __Personalisation before the send__ | Company-reported measure | Result | | ------------------------ | -------------------------------- | | Sales-qualified pipeline | More than $1 million per quarter | | Response rates | 11% to 18% | | Prospect volume | Three times the earlier level | The account does not present a controlled evaluation or a full programme cost. Pipeline describes potential sales opportunities, not closed revenue, profit or a verified return on investment. [\[S01\]](#article-source-1) ## Automation changes the capacity question The operating claim is that a team can prepare more relevant outreach without adding people at the same rate. That should be evaluated separately from the quality of the resulting opportunities. More contacts processed does not necessarily mean more customers won. A useful assessment would follow the whole sequence: the signal that selected the recipient, the reason for the gift, the response, the qualification decision and any eventual sale. Each stage answers a different question about effectiveness. Sendoso’s case supplies a specific example of connecting data and gift fulfilment. Its reported results are evidence from the company’s own programme, with the limits of that reporting retained. They are not a forecast for another sender or an assurance that personalisation alone caused the result. ## Sources and documents ExpandCollapse * [\[S01\] Original source](https://www.sendoso.com/resources/blog/how-we-drove-1m-in-pipeline-using-clay-strategic-gifting?utm%5Fsource=giftcard.news) — www.sendoso.com ## In this article ### Companies * [Clay](https://giftcard.news/company/clay/) * [Sendoso](https://giftcard.news/company/sendoso/) * [UserGems](https://giftcard.news/company/usergems/) ### People * [Kacie Jenkins](https://giftcard.news/person/kacie-jenkins/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fsendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Sendoso%20reports%20%241%20million-plus%20quarterly%20pipeline%20from%20personalised%20gifting "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fsendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Sendoso%20reports%20%241%20million-plus%20quarterly%20pipeline%20from%20personalised%20gifting%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fsendoso-reports-1-million-plus-quarterly-pipeline-from-personalised-4597661711e2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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