Canonical URL: https://giftcard.news/rewards-loyalty/trucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac/ --- description: TruCentive highlights reward choice, team contributions and unintended behavior in guidance on designing incentive programs. title: TruCentive: Incentive Program Design and Reward Selection Mistakes image: https://giftcard.news/images/social/v1/trucentive-incentive-program-design-reward-selection-mistakes-e04948420a7098eb341ead2a56c8b6b7.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # TruCentive: Incentive Program Design and Reward Selection Mistakes TruCentive highlights reward choice, team contributions and unintended behavior in guidance on designing incentive programs. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 13, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Ftrucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%3A%20Incentive%20Program%20Design%20and%20Reward%20Selection%20Mistakes "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Ftrucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%3A%20Incentive%20Program%20Design%20and%20Reward%20Selection%20Mistakes%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Ftrucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for TruCentive Provides Guidance on Common Incentive Program Missteps](https://giftcard.news/images/variants/v1/trucentive-incentive-program-design-reward-selection-mistakes-source-image-provides-guidance-common-w800.webp) Photo: Source: trucentive.com [TruCentive](https://giftcard.news/company/trucentive/) has outlined common incentive program mistakes, including rewards that overlook individual preferences or encourage the wrong behavior. Its August 2025 guidance recommends evaluating how a target is achieved as well as whether it has been reached. Limited reward choice is one concern. A gift card for a store someone never uses, an after-hours event that conflicts with family commitments or an unsuitable branded item may have little motivational value. TruCentive recommends a curated selection that allows recipients to choose. The company also advises balancing individual awards with recognition of the wider team. Rewarding a salesperson alone, for example, can overlook the colleagues whose support helped complete the sale. Poorly selected metrics create another risk. The guide describes incentives based only on sales volume, call duration or production speed as examples that may encourage aggressive selling, rushed service or shortcuts. It recommends monitoring for unintended behavior and aligning rewards with the organization’s values. Reward size should reflect the contribution and remain sustainable within the budget, according to TruCentive. Its advice also covers accessibility, dietary preferences, religion and other personal circumstances that can affect whether a reward is suitable. The company recommends clear eligibility rules, transparent communication and continuing review of program outcomes. Those operating practices allow teams to adjust incentives when the original design is not producing the intended results. ## Sources and documents ExpandCollapse * [Seven Incentive Missteps to Avoid](https://trucentive.com/2025/08/13/seven-incentive-missteps-to-avoid/?utm%5Fsource=giftcard.news) — trucentive.com ## In this article ### Companies * [TruCentive](https://giftcard.news/company/trucentive/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Ftrucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%3A%20Incentive%20Program%20Design%20and%20Reward%20Selection%20Mistakes "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Ftrucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%3A%20Incentive%20Program%20Design%20and%20Reward%20Selection%20Mistakes%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Ftrucentive-provides-guidance-on-common-incentive-program-missteps-79d3864ad7ac%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Maya Bennett editorial 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