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---
description: Virtual Incentives' automotive guidance connects completed test drives with digital prepaid rewards as a dealership lead-generation tactic.
title: Virtual Incentives describes virtual Visa rewards for dealership test drives
image: https://giftcard.news/images/social/v1/virtual-incentives-describes-visa-rewards-dealership-test-drives-661add0fee2735236c5b394a12ebdabb.jpg
---

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# Virtual Incentives describes virtual Visa rewards for dealership test drives

Virtual Incentives' automotive guidance connects completed test drives with digital prepaid rewards as a dealership lead-generation tactic.

By [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 6, 2012 1 min read 

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 Photo: Source: virtualincentives.com 

[Virtual Incentives](https://giftcard.news/company/virtual-incentives/) has outlined an automotive promotion in which prospective buyers receive a virtual [Visa](https://giftcard.news/company/visa/) reward after visiting a dealership for a test drive. The June 6, 2012 article presents digital incentives as one way to connect online vehicle research with an in-person visit.

The provider describes rewarding a consumer for driving a vehicle of interest, with digital delivery reducing the wait associated with mailing a physical reward. Dealerships can select a program configuration and use the incentive as part of their existing lead-generation activity.

The article emphasizes spending choice as a reason to use a prepaid reward rather than a card limited to one retailer. Virtual Incentives positions its platform as handling reward administration for the dealer and digital access for the recipient.

The guidance does not identify a new automaker contract or provide measured test-drive conversion results. Its specific proposal is a promotional workflow: invite a prospect, record the qualifying dealership visit and deliver the reward after participation.

## Sources and documents

ExpandCollapse 
* [Virtual Visa Cards Work as Ideal Automotive Test Drive Incentives](https://www.virtualincentives.com/virtual-visa-cards-work-as-ideal-automotive-test-drive-incentives/?utm%5Fsource=giftcard.news) — virtualincentives.com

## In this article

### Companies

* [Virtual Incentives](https://giftcard.news/company/virtual-incentives/)
* [Visa](https://giftcard.news/company/visa/)

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![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) 

About the author

## [Oliver Reed](https://giftcard.news/author/oliver-reed/)

Journalist — Industry Deals & Research

Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.

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