Canonical URL: https://giftcard.news/rewards-loyalty/virtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3/ --- description: Virtual Incentives’s December 2013 article connects employee communication, recognition and virtual prepaid rewards with brand engagement. title: Virtual Incentives examines employee recognition as a route to brand advocacy image: https://giftcard.news/images/social/v1/virtual-incentives-examines-employee-recognition-route-brand-advocacy-9fbb14f963930611e643af2441c64744.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Virtual Incentives examines employee recognition as a route to brand advocacy Virtual Incentives’s December 2013 article connects employee communication, recognition and virtual prepaid rewards with brand engagement. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 9, 2013 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20examines%20employee%20recognition%20as%20a%20route%20to%20brand%20advocacy "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20examines%20employee%20recognition%20as%20a%20route%20to%20brand%20advocacy%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives source illustration for Virtual Incentives examines employee recognition as a route to brand advocacy](https://giftcard.news/images/variants/v1/virtual-incentives-examines-employee-recognition-route-brand-advocacy-source-illustration-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) explored the relationship between employee recognition and brand advocacy in a December 9, 2013 article using examples from five large organizations. The company discussed [Apple](https://giftcard.news/company/apple/), [The Body Shop](https://giftcard.news/company/the-body-shop/), [Dell](https://giftcard.news/company/dell/), Kaiser Permanente and [Unilever](https://giftcard.news/company/unilever/) to illustrate different ways employees could learn about and participate in a brand’s activities. The examples covered product familiarity, internal communication, environmental training, social participation and previews of new initiatives. These examples were presented as recognition and communication approaches observed by Virtual Incentives, rather than customer Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F) ## Sources and documents ExpandCollapse * [5 companies find out employee engagement builds brand advocates](https://www.virtualincentives.com/5-companies-find-out-employee-engagement-builds-brand-advocates/?utm%5Fsource=giftcard.news) — Virtual Incentives ## In this article ### Companies * [Apple](https://giftcard.news/company/apple/) * [Dell](https://giftcard.news/company/dell/) * [The Body Shop](https://giftcard.news/company/the-body-shop/) * [Unilever](https://giftcard.news/company/unilever/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20examines%20employee%20recognition%20as%20a%20route%20to%20brand%20advocacy "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20examines%20employee%20recognition%20as%20a%20route%20to%20brand%20advocacy%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-examines-employee-recognition-as-a-route-to-brand-advocacy-5fe219c215d3%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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