Canonical URL: https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/ --- description: Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members. title: Virtual Incentives explains research compensation and reward catalog design image: https://giftcard.news/images/social/v1/virtual-incentives-explains-research-compensation-reward-catalog-design-48e6b1ee5d35ef5e28278564402e5f03.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Virtual Incentives explains research compensation and reward catalog design Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 15, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20explains%20research%20compensation%20and%20reward%20catalog%20design "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20explains%20research%20compensation%20and%20reward%20catalog%20design%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives explains research compensation and reward catalog design](https://giftcard.news/images/variants/v1/virtual-incentives-explains-research-compensation-reward-catalog-design-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) has set out guidance on compensating research participants without encouraging distorted qualification claims or answers. The November 15, 2023 article examines reward value, catalog choice and communication, drawing on market research practice lead [Frank Kelly](https://giftcard.news/person/frank-kelly/)'s experience. The provider says compensation should reflect the audience and the task. Scarce professional groups, including senior business decision-makers and healthcare specialists, may require higher incentives and advance validation of expertise. For broader consumer studies, the reward and the questionnaire experience both contribute to participation quality. Kelly recommends offering five or six distinct reward choices at lower and higher denominations, amounting to roughly 10 to 15 offers in each country. Examples include [Amazon](https://giftcard.news/company/amazon/), [PayPal](https://giftcard.news/company/paypal/), [Visa](https://giftcard.news/company/visa/), a charitable option and selected coffee or restaurant cards. The aim is to accommodate different spending preferences within a manageable catalog. The guide also connects value to survey length and involvement. It recommends greater compensation for longer sessions, multi-stage activities and tasks requiring additional technology, photography, location sharing or sensitive information. For projects with several stages, a completion bonus can recognize full participation. Transparent terms are central to the advice. Participants should know the expected duration, value, qualification requirements and any camera or upload obligations before starting. Panel portals should display balances, redemption thresholds and expiry terms clearly. The article warns against tying rewards to particular answers or making demographic-based differences obvious within the same study. Such structures may encourage respondents to change what they report to obtain a larger incentive. Kelly also argues for a better balance between recruiting new panel members and retaining existing ones. A continuing relationship creates richer participant profiles, but a poor reward experience can undermine that investment. For ongoing catalog management, he recommends reviewing redemption data and considering removal of offers accounting for less than 2% of redemptions. He also favors keeping incentive browsing and ordering on the panel's own website to reduce the difficulty of navigating several sites on a phone. ## Sources and documents ExpandCollapse * [Research Incentives 101: Setting Appropriate Compensation](https://www.virtualincentives.com/research-incentives-101-setting-appropriate-compensation-2/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Amazon](https://giftcard.news/company/amazon/) * [PayPal](https://giftcard.news/company/paypal/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) * [Visa](https://giftcard.news/company/visa/) ### People * [Frank Kelly](https://giftcard.news/person/frank-kelly/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20explains%20research%20compensation%20and%20reward%20catalog%20design "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20explains%20research%20compensation%20and%20reward%20catalog%20design%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp","contentUrl":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp","width":1280,"height":720,"@id":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/#article","url":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/","headline":"Virtual Incentives explains research compensation and reward catalog design","description":"Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members.","datePublished":"2023-11-15T16:36:45.000Z","dateModified":"2023-11-15T16:36:45.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp","contentUrl":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp","width":1280,"height":720,"@id":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp#image"}],"articleSection":"Rewards & Loyalty","keywords":["Amazon","Frank Kelly","PayPal","Virtual Incentives","Visa"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/amazon/#entity","name":"Amazon","url":"https://giftcard.news/company/amazon/"},{"@type":"Person","@id":"https://giftcard.news/person/frank-kelly/#entity","name":"Frank Kelly","url":"https://giftcard.news/person/frank-kelly/"},{"@type":"Organization","@id":"https://giftcard.news/company/paypal/#entity","name":"PayPal","url":"https://giftcard.news/company/paypal/"},{"@type":"Organization","@id":"https://giftcard.news/company/virtual-incentives/#entity","name":"Virtual Incentives","url":"https://giftcard.news/company/virtual-incentives/"},{"@type":"Organization","@id":"https://giftcard.news/company/visa/#entity","name":"Visa","url":"https://giftcard.news/company/visa/"}],"wordCount":320,"citation":["https://www.virtualincentives.com/research-incentives-101-setting-appropriate-compensation-2/"],"author":[{"@id":"https://giftcard.news/author/suzie-elis/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/#webpage","url":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/","name":"Virtual Incentives explains research compensation and reward catalog design","description":"Frank Kelly's research-incentive guidance covers specialist audiences, transparent compensation, diverse redemption options and retention of established panel members.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/#article"},"breadcrumb":{"@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/virtual-incentives-explains-research-compensation-reward-catalog-design.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Rewards & Loyalty","item":"https://giftcard.news/rewards-loyalty/"},{"@type":"ListItem","position":3,"name":"Virtual Incentives explains research compensation and reward catalog design","item":"https://giftcard.news/rewards-loyalty/virtual-incentives-explains-research-compensation-and-reward-catalog-des-214a0a2918b2/"}]}]} ```