Canonical URL: https://giftcard.news/rewards-loyalty/virtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43/ --- description: A January 2024 Virtual Incentives guide connects digital recognition, reward recommendations, APIs and analytics with the needs of a dispersed workforce. title: Virtual Incentives outlines personalization and platform tools for employee rewards image: https://giftcard.news/images/social/v1/virtual-incentives-outlines-personalization-platform-tools-employee-rewards-5fccb1812fedd5d83ac4fd50be50d4b9.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Virtual Incentives outlines personalization and platform tools for employee rewards A January 2024 Virtual Incentives guide connects digital recognition, reward recommendations, APIs and analytics with the needs of a dispersed workforce. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 3, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20outlines%20personalization%20and%20platform%20tools%20for%20employee%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20outlines%20personalization%20and%20platform%20tools%20for%20employee%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives source artwork accompanying virtual Incentives outlines personalization and platform tools for employee rewards](https://giftcard.news/images/variants/v1/virtual-incentives-outlines-personalization-platform-tools-employee-rewards-source-artwork-accompanying-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) set out an employee rewards approach combining prompt digital recognition, personalized reward choices and purpose-built administration tools in January 2024\. The guidance addressed employers whose workforces were increasingly dispersed across locations and generations. The company cited the 2022 Incentive Marketplace Estimate Research Study, which reported that 83% of US companies with annual revenue above $1 million used non-cash incentives. That figure referred to the study's defined business population and period, rather than all employers or a new 2024 survey. For remote and distributed teams, Virtual Incentives discussed digital badges, progress tracking and immediate feedback as ways to recognize work when colleagues were not physically together. Gift cards and other virtual rewards formed the redemption side of that experience. Personalization extended beyond selecting a popular retailer. The guide described using employee circumstances and previous redemption choices to make relevant suggestions. Its example was a manager recognizing a colleague who had bought a home with a home-improvement gift card. It also suggested that AI and analytics could assist recognition messages and the ordering of reward catalog options. For buyers evaluating employee rewards platforms, the company highlighted communications tools, guided recognition workflows, customizable APIs, analytics dashboards and dedicated support. Those features were presented as factors for managing a program, rather than specifications for a newly released product. The article advised employers to balance reward variety with company culture and the makeup of their workforce. Virtual Incentives positioned outside program expertise as one way to identify mismatches between the incentives a company chose and the preferences of the people expected to use them. ## Sources and documents ExpandCollapse * [Adapting Employee Rewards Programs for Today’s Diverse Workforce](https://www.virtualincentives.com/adapting-employee-rewards-programs-for-todays-diverse-workforce/?utm%5Fsource=giftcard.news) — Virtual Incentives ## In this article ### Companies * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20outlines%20personalization%20and%20platform%20tools%20for%20employee%20rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20outlines%20personalization%20and%20platform%20tools%20for%20employee%20rewards%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-outlines-personalization-and-platform-tools-for-emp-6da14774de43%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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