Canonical URL: https://giftcard.news/rewards-loyalty/virtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81/ --- description: The provider’s 2017 loyalty guide draws on consumer research to discuss personalization and program identity. title: Virtual Incentives: Loyalty Reward Catalogs and Branded Messaging image: https://giftcard.news/images/social/v1/virtual-incentives-loyalty-reward-catalogs-branded-messaging-ec6372792e5c3dd9b42fcedec05955ab.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Virtual Incentives: Loyalty Reward Catalogs and Branded Messaging The provider’s 2017 loyalty guide draws on consumer research to discuss personalization and program identity. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 10, 2017 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Loyalty%20Reward%20Catalogs%20and%20Branded%20Messaging "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Loyalty%20Reward%20Catalogs%20and%20Branded%20Messaging%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Virtual Incentives Provides Guidance on Creating a Successful Rewards Program](https://giftcard.news/images/variants/v1/virtual-incentives-loyalty-reward-catalogs-branded-messaging-source-image-provides-guidance-creating-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) is recommending that loyalty programs give customers useful reward choices and a recognizable connection to the brand. Its August 10, 2017 guide argues that the experience of receiving and using a reward matters alongside its face value. The company cites research conducted with GRIT in which virtual cards were the preferred option among North American respondents. It also refers to a [Nielsen](https://giftcard.news/company/nielsen/) report from the previous year in which 79% of global respondents valued being able to choose among several types of reward. That preference for choice informs its recommendation to tailor both the reward selection and the accompanying message. The company describes virtual cards as one way to broaden spending options while using the communication to acknowledge the customer. Program naming and presentation are another consideration. The guide points to branded points terminology and suggests that the reward format should reflect the business, giving examples of points, gift cards and discounts for different retail settings. The article’s research references and examples belong to the period of its 2017 publication. It presents a program-design approach rather than reporting a new loyalty launch or a measured result from implementing these recommendations. ## Sources and documents ExpandCollapse * [How to Execute a Successful Rewards Program](https://www.virtualincentives.com/create-a-successful-rewards-program/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Nielsen](https://giftcard.news/company/nielsen/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Loyalty%20Reward%20Catalogs%20and%20Branded%20Messaging "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Loyalty%20Reward%20Catalogs%20and%20Branded%20Messaging%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvirtual-incentives-provides-guidance-on-creating-a-successful-rewards-pr-41aa7857ff81%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & Loyalty","image":{"@type":"ImageObject","url":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/maya-bennett-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Maya Bennett editorial 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