Canonical URL: https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/ --- description: Visa’s July 2021 analysis examines reward earning, perceived value and redemption options, including gift cards and everyday spending. title: Visa: Loyalty Reward Redemption, Gift Cards and Program Design image: https://giftcard.news/images/social/v1/visa-loyalty-reward-redemption-gift-cards-program-design-69ee831492cc7ed623dfbcb341328db0.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Visa: Loyalty Reward Redemption, Gift Cards and Program Design Visa’s July 2021 analysis examines reward earning, perceived value and redemption options, including gift cards and everyday spending. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 1, 2021 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvisa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Visa%3A%20Loyalty%20Reward%20Redemption%2C%20Gift%20Cards%20and%20Program%20Design "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvisa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Visa%3A%20Loyalty%20Reward%20Redemption%2C%20Gift%20Cards%20and%20Program%20Design%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvisa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![A person holding a payment card while using a laptop displaying a travel-booking website.](https://giftcard.news/images/variants/v1/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card-w1280.webp) Photo: Source: Visa [Visa](https://giftcard.news/company/visa/)’s July 1, 2021 analysis identifies three priorities for loyalty programs: rewards earned where customers spend, benefits they value and straightforward redemption. It examines how financial institutions, fintechs and merchants were adapting those elements after the pandemic disrupted spending patterns. The examples include [Bank of America](https://giftcard.news/company/bank-of-america/)’s Preferred Rewards and [U.S. Bank](https://giftcard.news/company/u-s-bank/)’s Business Leverage Visa Signature card. Visa also describes travel brands extending earning opportunities into adjacent categories as customers changed where they spent. For reward selection, Visa discusses travel and cryptocurrency among the options that could appeal to different audiences. At the time of the 2021 article, it described work with platforms including [BlockFi](https://giftcard.news/company/blockfi/), [Coinbase](https://giftcard.news/company/coinbase/) and [Fold](https://giftcard.news/company/fold/) to connect digital currencies with merchant payments. Redemption options in the analysis include cashback, points transfers, gift cards and applying points to everyday purchases. Visa Consulting and Analytics also reported that, in its North American quick-service restaurant spending analysis, merchants with loyalty programs outperformed those without them, with more developed programs showing stronger performance. The article does not set out a universal uplift for every program. ## Sources and documents ExpandCollapse * [Trends and insights What’s next for loyalty and reward programs?](https://corporate.visa.com/en/sites/visa-perspectives/trends-insights/whats-next-for-loyalty-and-reward-programs.html?utm%5Fsource=giftcard.news) — corporate.visa.com ## In this article ### Companies * [Bank of America](https://giftcard.news/company/bank-of-america/) * [BlockFi](https://giftcard.news/company/blockfi/) * [Coinbase](https://giftcard.news/company/coinbase/) * [Fold](https://giftcard.news/company/fold/) * [U.S. Bank](https://giftcard.news/company/u-s-bank/) * [Visa](https://giftcard.news/company/visa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvisa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Visa%3A%20Loyalty%20Reward%20Redemption%2C%20Gift%20Cards%20and%20Program%20Design "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvisa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Visa%3A%20Loyalty%20Reward%20Redemption%2C%20Gift%20Cards%20and%20Program%20Design%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvisa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp","contentUrl":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp","width":1920,"height":720,"@id":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/#article","url":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/","headline":"Visa: Loyalty Reward Redemption, Gift Cards and Program Design","description":"Visa’s July 2021 analysis examines reward earning, perceived value and redemption options, including gift cards and everyday spending.","datePublished":"2021-07-01T00:00:00.000Z","dateModified":"2021-07-01T00:00:00.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp","contentUrl":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp","width":1920,"height":720,"@id":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp#image"}],"articleSection":"Rewards & Loyalty","keywords":["Bank of America","BlockFi","Coinbase","Fold","U.S. Bank","Visa"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/bank-of-america/#entity","name":"Bank of America","url":"https://giftcard.news/company/bank-of-america/"},{"@type":"Organization","@id":"https://giftcard.news/company/blockfi/#entity","name":"BlockFi","url":"https://giftcard.news/company/blockfi/"},{"@type":"Organization","@id":"https://giftcard.news/company/coinbase/#entity","name":"Coinbase","url":"https://giftcard.news/company/coinbase/"},{"@type":"Organization","@id":"https://giftcard.news/company/fold/#entity","name":"Fold","url":"https://giftcard.news/company/fold/"},{"@type":"Organization","@id":"https://giftcard.news/company/u-s-bank/#entity","name":"U.S. Bank","url":"https://giftcard.news/company/u-s-bank/"},{"@type":"Organization","@id":"https://giftcard.news/company/visa/#entity","name":"Visa","url":"https://giftcard.news/company/visa/"}],"wordCount":173,"citation":["https://corporate.visa.com/en/sites/visa-perspectives/trends-insights/whats-next-for-loyalty-and-reward-programs.html"],"author":[{"@id":"https://giftcard.news/author/oliver-reed/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/#webpage","url":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/","name":"Visa: Loyalty Reward Redemption, Gift Cards and Program Design","description":"Visa’s July 2021 analysis examines reward earning, perceived value and redemption options, including gift cards and everyday spending.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/#article"},"breadcrumb":{"@id":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/visa-loyalty-reward-redemption-gift-cards-program-design-person-holding-payment-card.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Rewards & Loyalty","item":"https://giftcard.news/rewards-loyalty/"},{"@type":"ListItem","position":3,"name":"Visa: Loyalty Reward Redemption, Gift Cards and Program Design","item":"https://giftcard.news/rewards-loyalty/visa-outlines-future-of-loyalty-and-reward-programs-ad162d7e75f9/"}]}]} ```