Canonical URL: https://giftcard.news/rewards-loyalty/vodafone-accelerates-egift-delivery-with-runa-141833807a6e/ --- description: A supplier case study describes automated eGift fulfilment, self-service campaign controls and a reported 17% increase in new sign-ups. title: Vodafone reports faster reward campaigns and higher sign-ups with Runa image: https://giftcard.news/images/social/v1/vodafone-reports-faster-reward-campaigns-higher-sign-ups-runa-310fc20ae88515987abfdf3ed9e08ffe.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Vodafone reports faster reward campaigns and higher sign-ups with Runa A supplier case study describes automated eGift fulfilment, self-service campaign controls and a reported 17% increase in new sign-ups. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 21, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvodafone-accelerates-egift-delivery-with-runa-141833807a6e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Vodafone%20reports%20faster%20reward%20campaigns%20and%20higher%20sign-ups%20with%20Runa "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvodafone-accelerates-egift-delivery-with-runa-141833807a6e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Vodafone%20reports%20faster%20reward%20campaigns%20and%20higher%20sign-ups%20with%20Runa%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvodafone-accelerates-egift-delivery-with-runa-141833807a6e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Vodafone branding in Runa’s official customer case-study artwork](https://giftcard.news/images/variants/v1/vodafone-reports-faster-reward-campaigns-higher-sign-ups-runa-branding-s-official-w865.webp) Official supplier artwork for the Vodafone case study, used illustratively. Photo: Runa / Vodafone [Vodafone](https://giftcard.news/company/vodafone/) reduced the time needed to launch acquisition campaigns from three business days to under an hour after adopting [Runa](https://giftcard.news/company/runa/), according to a case study published on March 21, 2023\. The supplier also reported a 17% increase in new sign-ups compared with the previous provider. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) ## Campaign control and reward delivery The account describes a first campaign running within a week, followed by self-service controls for changing reward offers and campaign parameters. Automated fulfilment accommodated a three-month cooling-off period before rewards were delivered. [Adam Clisby](https://giftcard.news/person/adam-clisby/), identified in the study as Vodafone’s affiliate marketing specialist, described the need to manage creation, validation and fulfilment independently. [\[S02\]](#article-source-2) Scroll left or right to see all columns __Campaign control and reward delivery__ | Supplier-reported measure | Result | | ------------------------------ | ---------------------------------------------- | | Initial setup | One week | | Subsequent campaign turnaround | Under one hour, previously three business days | | New sign-ups | 17% increase against previous supplier | ## What the comparison establishes The case study does not disclose the sign-up sample, campaign mix or a controlled comparison. Its 95% turnaround improvement is the supplier’s calculation. The reported changes should therefore be read as implementation results, rather than a forecast for another telecoms programme. [\[S02\]](#article-source-2) The operational distinction is between qualifying for a reward and receiving it. A promotional offer may be visible immediately, while the underlying service contract still has conditions to satisfy. Automating delivery does not require abandoning those conditions. It requires the reward system to recognise when they have been met. For an acquisition team, control over the offer and control over fulfilment are related but different capabilities. The first helps the team change a campaign. The second helps it honour the promise made to the customer. A faster campaign editor is useful only if the final handover remains accurate. The historical case illustrates that division of work. It provides concrete operating measures, while leaving the financial return and the independent contribution of each change outside the published evidence. ## Sources and documents ExpandCollapse * [\[S01\] Original source](https://runa.io/blog/https-runa-io-customers-case-study-vodafone?utm%5Fsource=giftcard.news) — runa.io * [\[S02\] Vodafone case-study PDF](https://runa.io/hubfs/Runa%20case%20studies/Runa%20-%20Vodafone%20Case%20Study.pdf?utm%5Fsource=giftcard.news) — Runa ## In this article ### Companies * [Runa](https://giftcard.news/company/runa/) * [Vodafone](https://giftcard.news/company/vodafone/) ### People * [Adam Clisby](https://giftcard.news/person/adam-clisby/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvodafone-accelerates-egift-delivery-with-runa-141833807a6e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Vodafone%20reports%20faster%20reward%20campaigns%20and%20higher%20sign-ups%20with%20Runa "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvodafone-accelerates-egift-delivery-with-runa-141833807a6e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Vodafone%20reports%20faster%20reward%20campaigns%20and%20higher%20sign-ups%20with%20Runa%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fvodafone-accelerates-egift-delivery-with-runa-141833807a6e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya 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