Canonical URL: https://giftcard.news/rewards-loyalty/wrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c/ --- description: The November 2024 launch connects a purchase threshold or selected product with a promotional gift card or bonus balance. title: Wrapped adds purchase-triggered gift-card marketing automation image: https://giftcard.news/images/social/v1/wrapped-adds-purchase-triggered-gift-card-marketing-automation-0a9e2c085ea95d764b1b3c76b31e1f39.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Wrapped adds purchase-triggered gift-card marketing automation The November 2024 launch connects a purchase threshold or selected product with a promotional gift card or bonus balance. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 18, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fwrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Wrapped%20adds%20purchase-triggered%20gift-card%20marketing%20automation "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fwrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Wrapped%20adds%20purchase-triggered%20gift-card%20marketing%20automation%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fwrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Wrapped example of a promotional offer giving bonus gift-card credit](https://giftcard.news/images/variants/v1/wrapped-adds-purchase-triggered-gift-card-marketing-automation-example-promotional-offer-giving-w1280.webp) Promotional example published by Wrapped to illustrate bonus credit. The artwork is not evidence of an actual merchant campaign or its results. Photo: Wrapped [Wrapped](https://giftcard.news/company/wrapped/) introduced Gift Card Marketing Automation on November 18, 2024, giving merchants a way to issue promotional value after a qualifying purchase. The feature connected purchase conditions with gift-card delivery, rather than requiring a manual send each time a customer qualified. [\[S01\]](#article-source-1) ## The purchase becomes the trigger The announcement described four uses: a gift card after spending above a threshold, a gift card after buying selected products, a second gift card with a gift-card purchase, and bonus credit tied to a gift-card value. Merchants could configure the promotional amount as a fixed sum or percentage and design the email carrying the unique code. [\[S01\]](#article-source-1) Scroll left or right to see all columns __The purchase becomes the trigger__ | Trigger | Promotional response | | ---------------------------------------- | -------------------- | | Purchase above a threshold | Bonus gift card | | Purchase of selected products | Gift card | | Gift-card purchase | Additional gift card | | Gift-card purchase at a qualifying value | Bonus credit | ## Separating an objective from evidence Wrapped positioned the feature as a way to encourage larger baskets and promote selected products. It did not publish campaign results or measured increases in average order value with the launch. [\[S01\]](#article-source-1) From a merchant’s perspective, the attraction is a link between a shopping action and a future reason to return. That creates a different measurement problem from an immediate price cut. The operator needs to know who qualified, whether the reward arrived, whether it was used and whether the later purchase was additional to spending that would have happened anyway. A larger qualifying basket alone would not settle the economics. The cost of promotional value and what happens at redemption also matter. An assessment would therefore follow the original order and the later use of credit as connected events, while keeping customer eligibility and programme costs visible. ## Clear terms are part of the experience The launch also described configurable promotional expiry and branded delivery emails. [\[S01\]](#article-source-1) That makes clear communication especially important: customers need to understand what earned the reward, how much value it contains and which conditions apply when using it. Retailers should assess each campaign’s conditions before launch and avoid treating a configurable field as a statement about what is appropriate in every market. This article reports the announcement and commercial implications; it is not legal advice. The development was the automation of the link between a qualifying purchase and promotional value. The announcement established that workflow, while the size and profitability of any sales effect remained a question for individual campaigns. ## Sources and documents ExpandCollapse * [\[S01\] Marketing Automation launch, November 18, 2024](https://wrappedgiftcards.com/blog/new-gift-card-marketing-automation-to-increase-basket-size-and-promote-products?utm%5Fsource=giftcard.news) — Wrapped ## In this article ### Companies * [Wrapped](https://giftcard.news/company/wrapped/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fwrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Wrapped%20adds%20purchase-triggered%20gift-card%20marketing%20automation "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fwrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Wrapped%20adds%20purchase-triggered%20gift-card%20marketing%20automation%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fwrapped-introduces-gift-card-marketing-automation-to-increase-basket-siz-a4bd5d42143c%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/wrapped-adds-purchase-triggered-gift-card-marketing-automation-example-promotional-offer-giving.webp","contentUrl":"https://giftcard.news/images/wrapped-adds-purchase-triggered-gift-card-marketing-automation-example-promotional-offer-giving.webp","width":1920,"height":960,"caption":"Promotional example published by Wrapped to illustrate bonus credit. 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