Canonical URL: https://giftcard.news/rewards-loyalty/yougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56/ --- description: YOUGotaGift links flexible gift card rewards with customer service, redemption clarity and loyalty program design in its 2023 guidance. title: YOUGotaGift sets out gift card rewards strategy for customer retention image: https://giftcard.news/images/social/v1/yougotagift-sets-out-gift-card-rewards-strategy-customer-retention-54be9e10caa45611623a501d52e8ef22.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # YOUGotaGift sets out gift card rewards strategy for customer retention YOUGotaGift links flexible gift card rewards with customer service, redemption clarity and loyalty program design in its 2023 guidance. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 16, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=YOUGotaGift%20sets%20out%20gift%20card%20rewards%20strategy%20for%20customer%20retention "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=YOUGotaGift%20sets%20out%20gift%20card%20rewards%20strategy%20for%20customer%20retention%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![YOUGotaGift sets out gift card rewards strategy for customer retention](https://giftcard.news/images/variants/v1/yougotagift-sets-out-gift-card-rewards-strategy-customer-retention-w1260.webp) Photo: Source: yougotagift.com [YOUGotaGift](https://giftcard.news/company/yougotagift/) has outlined how businesses can use gift card rewards alongside better customer service to strengthen repeat purchasing. Its January 2023 guidance places the reward inside the broader shopping experience, with attention to the occasions and interactions that customers remember. The company recommends beginning with the behavior a business wants to encourage. Repeat purchases, referrals and engagement are different objectives, and the reward structure should reflect that choice. Customer preferences, the value of the offer and the explanation of how rewards are earned and redeemed are central to the design. Gift cards feature as a flexible option because recipients can select products or services themselves. YOUGotaGift also points to personalized designs and Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F) ## Sources and documents ExpandCollapse * [The Power of the ‘ Wow Factor ’: Delighting Customers in 2023 and Beyond](https://yougotagift.com/business/the-power-of-the-wow-factor-delighting-customers-in-2023-and-beyond/?utm%5Fsource=giftcard.news) — YOUGotaGift ## In this article ### Companies * [YOUGotaGift](https://giftcard.news/company/yougotagift/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=YOUGotaGift%20sets%20out%20gift%20card%20rewards%20strategy%20for%20customer%20retention "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=YOUGotaGift%20sets%20out%20gift%20card%20rewards%20strategy%20for%20customer%20retention%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyougotagift-sets-out-gift-card-rewards-strategy-for-customer-retention-525681d53a56%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI DSS","image":{"@type":"ImageObject","url":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Daniel Brooks editorial 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