Canonical URL: https://giftcard.news/rewards-loyalty/yoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41/ --- description: Yoyo explains how retailers can connect loyalty rewards to specific customer actions and cites a card-linked redemption campaign at Wimpy. title: Yoyo Outlines Card-Linked Loyalty and Gift Card Programme Design image: https://giftcard.news/images/social/v1/yoyo-outlines-card-linked-loyalty-gift-programme-design-e1acd97fcf6d61819a2ff45940c37a85.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # Yoyo Outlines Card-Linked Loyalty and Gift Card Programme Design Yoyo explains how retailers can connect loyalty rewards to specific customer actions and cites a card-linked redemption campaign at Wimpy. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) August 3, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Yoyo%20Outlines%20Card-Linked%20Loyalty%20and%20Gift%20Card%20Programme%20Design "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Yoyo%20Outlines%20Card-Linked%20Loyalty%20and%20Gift%20Card%20Programme%20Design%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Yoyo Loyalty Programme Guidance for Gift Card and Rewards Providers](https://giftcard.news/images/variants/v1/yoyo-outlines-card-linked-loyalty-gift-programme-design-source-image-guidance-rewards-w1280.webp) Photo: Source: yoyorewards.com [Yoyo](https://giftcard.news/company/yoyo/) has outlined how retailers can structure loyalty rewards around specific customer actions, with guidance covering card-linked redemption, gift card integration and measurement. In its August 3, 2026 article, the company argues that a programme should identify the action it wants to encourage before choosing a reward. Examples include a second purchase within 30 days or an increase in basket size. Yoyo distinguishes those observable actions from a broad objective such as increasing loyalty, which gives programme managers less detail about what to reward or measure. The company recommends matching benefits to the customer relationship. A welcome bonus can give a first-time buyer a reason to return, while rewards for consecutive purchases can support the next stage. For established customers, its suggestions include tier progression, recognition and personalised offers. It also describes targeted win-back incentives for lapsing customers and referral rewards or exclusive experiences for advocates. Yoyo discusses several behavioural concepts behind those choices, including giving customers an initial head start towards a reward, showing progress as they approach a target and offering occasional unexpected benefits. These form part of its programme-design guidance rather than reported results for every scheme. For redemption, the company cites [Wimpy](https://giftcard.news/company/wimpy/)’s On The Go campaign, powered by Yoyo. It says replacing a manual coupon process with an automatically applied, card-linked mechanism produced a sevenfold increase in redemptions. That figure relates to the cited Wimpy campaign; the article does not give its measurement period or sample size. Yoyo also recommends reducing the steps required to enrol, earn and redeem, and connecting loyalty, gift cards and rewards so that programme data is not fragmented across separate systems. Clear expiry terms and rewards that customers can earn repeatedly are further elements of its approach. The proposed measures extend beyond enrolment totals. Yoyo points to redemption rates, repeat-purchase frequency, the time between a reward and the next customer action, and behaviour near tier thresholds as ways to assess whether the intended actions are occurring. ## Sources and documents ExpandCollapse * [How to Use Loyalty Rewards to Shape Customer Behaviour](https://yoyorewards.com/how-to-use-loyalty-rewards-to-shape-customer-behaviour/?utm%5Fsource=giftcard.news) — yoyorewards.com ## In this article ### Companies * [Wimpy](https://giftcard.news/company/wimpy/) * [Yoyo](https://giftcard.news/company/yoyo/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Yoyo%20Outlines%20Card-Linked%20Loyalty%20and%20Gift%20Card%20Programme%20Design "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Yoyo%20Outlines%20Card-Linked%20Loyalty%20and%20Gift%20Card%20Programme%20Design%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fyoyo-loyalty-programme-guidance-for-gift-card-and-rewards-providers-83f4ab2adc41%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial 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