Rewards & Loyalty News
Merkle becomes Talon.One agency partner across Americas and EMEA
The agreement pairs CRM strategy and implementation services with Talon.One incentives infrastructure, including gift-card capabilities.
Talon.One
News mentioning Talon.One, with the latest coverage from Gift Card News.
Talon.One adds role-based AI access and customer reward APIs
The September release changes AI-agent authentication and expands access to unlocked and used rewards, while selected campaign tools remain in beta.
Industry Deals News
Adyen completes EUR750m acquisition of Talon.One
The July closing brings Talon.One incentives and gift-card tools under Adyen ownership, while integration and purchase accounting remain separate steps.