Research & Trends Analysis
Gift Card Fraud in the United States
Gift card fraud is more than a demand for a code. Explore 32 mechanisms, a detailed 50-state evidence map, the money behind the cases and the controls that matter.
Research & Trends
Market research, spending data, consumer behavior and industry forecasts.
Research & Trends Analysis
Can You Cash Out Your Gift Card? A State-by-State Guide
Can the last dollars on a gift card become cash? A sourced guide to all 50 states, exact thresholds, digital-card exceptions and official issuer routes.
Research & Trends Analysis
A Bank on the Card, a Licensing Question Before It
A bank on a virtual card does not settle every licensing question before issuance. Explore all 50 states, federal MSB rules, bank-agent exemptions and the customer-funding gap.
Research & Trends Analysis
Israel’s Virtual Gift Card Economy
Inside Israel’s virtual gift-card economy: BUYME’s acquisition, employer rewards, twelve provider profiles, new voucher rules and the practical value of the final shekel.
Research & Trends Analysis
Inside Asia’s Digital Gift Card Economy
From messaging gifts to employee rewards, Asia’s virtual gift cards follow different rules. Explore 20 providers, 13 markets, consumer research and the fate of small balances.
Research & Trends Analysis
Europe’s Digital Gift Card Divide
A digital gift crosses borders faster than the rules behind it. Explore European gift-card providers, currencies, expiry, fees and the rights to remaining value.
Research & Trends Analysis
Who Powers Virtual Gift Cards on Shopify?
A source-backed directory of 18 Shopify app relationships, six provider groups, virtual Visa and Mastercard routes, software fees and the rights to unused value.
Research & Trends Analysis
Gift Card Breakage - The money left behind
What happens to gift card money that goes unspent? An investigation across 14 companies, consumer surveys, Statista data, accounting rules and academic research, with 24…
Research & Trends Analysis
What people want when they check a gift card balance
Why do people check gift card balances? US survey data reveal demand for simpler checks, reasons balances stay unused, and the payment rules that shape the next step.
Research & Trends Analysis
US E-commerce Gift Card Research 2026: Customer Experience and Profitability
A US-focused study of ecommerce gift card experiences, platform rules, merchant case studies and the full-cycle economics behind program profitability.
Research & Trends Analysis
US Gift Card Market 2026: Growth, Digital Demand and B2B Distribution
The US gift card market is forecast to reach $246.91 billion in 2026. Our research examines digital and physical demand, employer rewards, redemption economics and what issuing…
Research & Trends News
Whop Guides Seasonal Gift Selling in Its 2026 Ecommerce Business List
Custom gifts appear among 105 business ideas, with an emphasis on researching designs, customers, materials and seasonal delivery requirements.