All Digital Rewards compared prepaid card formats for B2B loyalty programs in September 2024. The provider described applications for retaining clients, recognising partners and rewarding employee or sales-team performance.

The guide separated network-branded prepaid cards from merchant-specific gift cards. It presented broader spending choice as a reason to select an open-loop product, while merchant restrictions could support a program designed to direct spending within a particular partner network.

Reloadable cards were discussed for ongoing incentives. Rather than supply a new card for each achievement, a suitable program could add value to

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