All Digital Rewards compared prepaid card formats for B2B loyalty programs in September 2024. The provider described applications for retaining clients, recognising partners and rewarding employee or sales-team performance.

The guide separated network-branded prepaid cards from merchant-specific gift cards. It presented broader spending choice as a reason to select an open-loop product, while merchant restrictions could support a program designed to direct spending within a particular partner network.

Reloadable cards were discussed for ongoing incentives. Rather than supply a new card for each achievement, a suitable program could add value to an existing card when a participant earned another reward.

ADR also highlighted fixed reward values as an aid to cost control and customized branding as part of the recipient experience. The company argued these features could make rewards easier to administer and recognize, without providing a quantified comparison against competing incentive formats.

The recommended selection process began with the program’s objectives and audience, followed by choosing a card type and provider. ADR advised regular measurement and adjustment after launch, recognizing that recurring loyalty programs required more than the initial distribution of cards.