All Digital Rewards outlined the decisions involved in setting up a prepaid reward card program in September 2023. The guidance covered customer incentives and employee recognition, with card choice linked to the business’s marketing and operational objectives.

The company distinguished merchant-linked rewards from open-loop cards accepted through a payment network. A merchant-specific card directed spending towards a particular business or group, while an open-loop option offered broader choice subject to its program terms.

Branding options included a company logo, colours and messaging. ADR also discussed physical and digital fulfilment, recommending that operators consider how recipients preferred to receive and access a reward rather than assume one delivery format suited everybody.

The article proposed uses such as recognising employee achievements, performance competitions and customer loyalty activity. It positioned personalization as a way to make the recognition relevant to the individual receiving it.

ADR cautioned that program design took time and that a complicated signup process could discourage participation. Its operational emphasis was on selecting the right product and presentation, then making the route from qualification to reward use straightforward.