All Digital Rewards has outlined how gift cards and virtual incentives can be combined in programs for employees, customers and channel partners.

In a February 4, 2025 article, the provider said it offered gift cards from more than 300 brands and stores. Examples included Target, Amazon, Starbucks, Walmart, Sephora and Chipotle, with physical and digital formats discussed as alternatives for different program needs.

The company described emailing virtual rewards through its redemption process and using gift cards in employee recognition, market research, channel sales and points-based programs. It also identified instant-win games and sweepstakes entries as other incentive mechanisms.

All Digital Rewards said its RewardStack software provides campaign performance information that administrators can use to adjust the reward mix. Its emphasis was on combining participant choice with visibility into how a program is operating.

The article’s product disclosure identified The Bancorp Bank, N.A., as the issuer of the Ezeprepaid Visa Prepaid Card and Ezeprepaid Visa Virtual Account. The virtual account was described for electronic-commerce, mail-order and telephone-order transactions where Visa debit cards are accepted, subject to its account terms.

That distinction matters for program design: a virtual account has a specified transaction context, while a retailer gift card is tied to its merchant. All Digital Rewards presented both among the options sponsors can evaluate for their intended recipients.