All Digital Rewards outlined prepaid reward card considerations for consumer promotions in June 2018, focusing on the experience after a customer qualified. The guide put preparation of the activation and delivery process ahead of campaign launch.

The provider recommended making cards ready to activate when they reached recipients. A complicated or delayed activation could weaken the intended connection between a promotion and its reward, even where the incentive itself was attractive.

Branding was another part of the offer. ADR described prepaid cards carrying company artwork as a way to keep the promotion recognizable, alongside a choice of reward products suited to the audience.

The article suggested considering seasonal events, birthdays and anniversaries when planning a campaign. It also stressed understanding recipient demographics before choosing featured retailers or reward options.

ADR listed custom-branded prepaid cards, physical and virtual Visa rewards, retailer gift cards, merchandise, digital rewards and travel within its incentive supply. The guidance connected those options with the preparation and timing needed to assemble a consumer promotion.