All Digital Rewards has introduced a Teen Prepaid Reward Card for market research programs involving participants aged 13 to 18. The August 21, 2023 product announcement describes an incentive designed for both individual research projects and continuing participation.

The company says organizations can choose digital or physical cards and a single-use or reloadable configuration. A digital card gives participants access to their reward electronically, while the physical format provides a card they can carry. Reloading is presented as an option for programs that reward the same participant more than once.

All Digital Rewards also describes wallet integration and spending controls intended for younger recipients. The controls restrict purchases at selected categories of merchant, including lottery outlets, liquor stores, bars, casinos and adult entertainment businesses. Those restrictions form part of the product design rather than a claim that every purchase will be suitable for every individual teenager.

The announcement positions the card as a way for researchers to offer choice without limiting a participant to one retail brand. It describes Visa acceptance, subject to the card's restrictions and account terms, and gives examples such as online shopping, games, meals and school supplies.

The issuer disclosure names The Bancorp Bank, N.A., as the issuer of the Ezeprepaid Visa Prepaid Card and Visa Virtual Account under a Visa U.S.A. license. It distinguishes the physical card's Visa debit acceptance from the virtual account, which is described for e-commerce, mail-order and telephone-order transactions where Visa debit is accepted. All Digital Rewards is the incentive provider in the announcement, rather than the issuing bank.

The company argues that audience-specific rewards may encourage teenage participation in research. It does not supply a study measuring response rates or research quality for this product, so those expected outcomes remain its stated objectives. The concrete offering is the combination of card format, funding options and merchant-category controls for teen research incentives.