Au Bon Marché Gent reported that gift cards had become its best-selling online product after adopting Wrapped, in a customer case study published on July 12, 2025. The Belgian fashion, homeware and lifestyle store had previously prepared physical cards manually in the shop and posted them to online buyers. [S01]

An online order without a manual mailing

The implementation connected WooCommerce with Lightspeed. The store described automatic appearance of online gift-card receipts in its point-of-sale system, easier accounting reports and fewer opportunities for staff errors. Owner Saskia Vanderhaeghe also emphasised the availability of supplier support. [S01]

The source provides no sales total, ranking period or definition of “best-selling”, such as units versus revenue. The ranking is therefore a customer-reported result rather than a quantified growth rate. The business is the store in Gent, Belgium, not its Parisian namesake. [S01]

The fulfilment step can determine the experience

An online gift-card checkout may look digital while its fulfilment still depends on somebody writing a card and putting it in the post. That gap affects both speed and the work required to reconcile the sale.

Moving those steps into an integrated process changes what staff have to do after each order. It also creates a need for clear exception handling when a message is undeliverable, a purchaser makes a mistake or a customer asks about a balance.

The case illustrates a small retailer’s transition from a manual handoff to connected online and store records. The reported product ranking suggests demand within that business, but it cannot establish the size of the market or the outcome another retailer should expect.