Buyatab reported five-year revenue growth of 10,735% and third place in the 2016 PROFIT 500 on September 15, 2016. Canadian Business and PROFIT ranked participating Canadian companies by five-year revenue growth. The figure describes Buyatab’s company revenue, rather than the value of gift cards purchased through its technology. [S01] [S03]
The ranking measures growth over a changing five-year window
A subsequent September 14, 2017 announcement supplies a second observation: 18,662% five-year growth and second place in that year’s PROFIT 500. It also reported first place among software companies and among Vancouver companies. Those later results provide context for the 2016 milestone; they were not known at the original announcement. [S02]
Buyatab’s five-year revenue growth in successive PROFIT 500 editions
Company-reported cumulative revenue-growth percentages for the 2016 and 2017 ranking editions. The 2017 disclosure is later historical context.
%
Tap or hover for details. All values are also available in the data table.
Sources
Each observation covers a different five-year window. The releases do not state exact fiscal endpoints or absolute revenues. These are not annual growth rates, gift-card sales totals or market shares; subtracting them does not yield annual revenue growth.
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| Category | Five-year revenue growth |
|---|---|
| 2016 edition | 10,735% |
| 2017 edition | 18,662% |
The two percentages use different multi-year revenue comparisons. The publications do not disclose their exact fiscal endpoints or starting and ending revenue amounts. A higher percentage in the later edition therefore cannot be read as an annual acceleration rate. The rank is a position within each edition’s company list, with no measure of gift-card market share. [S01] [S02]
Chief executive Johann F. Tergesen attributed the 2016 performance to the team and product development. Editor James Cowan described innovation and management as features of the ranking’s companies. These explanations are management and publisher commentary, rather than quantified findings about what caused Buyatab’s revenue growth. [S01]
Buyatab enabled merchants to sell digital gift cards through online channels and deliver them by email or text. Its contemporaneous 2016 PRWeb release named Apple Wallet and Android Pay, while the company’s current archive boilerplate uses Google Pay. The business served merchants in markets including the United States, Canada and Europe. [S01] [S03]
The same 2016 announcement reported a Best Digital or Mobile Program award at the PX Payments Awards and finalist status for the Emerging Payments Awards, whose result was then scheduled for October 12 in London. Those honours add product context without measuring merchant sales, redemption or profitability. [S01] [S03]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.